Program accreditation
Association to Advance Collegiate Schools of Business

Program goal

The Master of Science in Business with a concentration in global marketing management offers students the opportunity to combine their studies in international marketing with contemporary issues in marketing management.

Student learning outcomes

  1. Students will demonstrate the ability to evaluate global marketing programs to identify strategic issues. 
  2. Students will present an international marketing plan proposal that they developed to a client. 

VCU Graduate Bulletin, VCU Graduate School and general academic policies and regulations for all graduate students in all graduate programs

The VCU Graduate Bulletin website documents the official admission and academic rules and regulations that govern graduate education for all graduate programs at the university. These policies are established by the graduate faculty of the university through their elected representatives to the University Graduate Council.

It is the responsibility of all graduate students, both on- and off-campus, to be familiar with the VCU Graduate Bulletin as well as the Graduate School website and academic regulations in individual school and department publications and on program websites. However, in all cases, the official policies and procedures of the University Graduate Council, as published on the VCU Graduate Bulletin and Graduate School websites, take precedence over individual program policies and guidelines.

Visit the academic regulations section for additional information on academic regulations for graduate students.

Degree candidacy requirements

A graduate student admitted to a program or concentration requiring a final research project, work of art, thesis or dissertation, must qualify for continuing master’s or doctoral status according to the degree candidacy requirements of the student’s graduate program. Admission to degree candidacy, if applicable, is a formal statement by the graduate student’s faculty regarding the student’s academic achievements and the student’s readiness to proceed to the final research phase of the degree program.

Graduate students and program directors should refer to the following degree candidacy policy as published in the VCU Graduate Bulletin for complete information and instructions.

Visit the academic regulations section for additional information on degree candidacy requirements.

Graduation requirements

As graduate students approach the end of their academic programs and the final semester of matriculation, they must make formal application to graduate. No degrees will be conferred until the application to graduate has been finalized.

Graduate students and program directors should refer to the following graduation requirements as published in the Graduate Bulletin for a complete list of instructions and a graduation checklist.

Visit the academic regulations section for additional information on graduation requirements.

Other information

School of Business policies and procedures for graduate students are available on the school’s website.

Apply online today.

Admission requirements

Admission requirements
Degree:Semester(s) of entry:Deadline dates:Test requirements:
M.S.FallJul 1GMAT or GRE*
SpringNov 1
SummerMar 1

In addition to the general admission requirements of the VCU Graduate School, applicants must submit an up-to-date resume.

*Test requirements may be waived. Waiver request information can be found on the Graduate Studies in Business webpage.

Degree requirements

The global marketing management concentration provides the opportunity to focus on conceptual and experiential dimensions of marketing management. Students interested in the increasingly global nature of business will be well-suited for this unique graduate degree program. Core courses provide a framework for understanding the role of marketing in diverse organizations. Electives add knowledge in areas of growing importance to the profession and provide the flexibility for students to consider emerging topics in the global marketing environment. Client projects and global applications prepare students for marketing careers. Study abroad is available and encouraged.

In addition to the VCU Graduate School graduation requirements, students must complete up to five classes (zero to 15 credit hours) of foundation course work. At the time of application, all undergraduate and graduate transcripts will be reviewed to determine if the following courses may be waived. Waiver of a foundation course may be awarded when a student demonstrates equivalent knowledge, such as completing the required undergraduate equivalent course with a minimum grade of C.

Prerequisite undergraduate and/or foundation courses

Prerequisite and/or foundation courses may be waived for students who present satisfactory equivalent preparation at either the undergraduate or graduate level. This determination is made by the faculty adviser at the time of admission.

Foundation courses
0-15 credits; courses may be waived for demonstrated equivalence.
ACCT 507Fundamentals of Accounting3
FIRE 520Financial Concepts of Management3
SCMA 524Statistical Fundamentals for Business Management3
Two-course sequence in a foreign language at the undergraduate or graduate level (or demonstrated proficiency) or two approved cross-cultural courses taken at the undergraduate or graduate level6

Curriculum requirements

Core courses
MGMT 642Business Policy and Strategy (to be taken in the last semester)3
MKTG 656International Marketing3
MKTG 657Market Planning Project3
MKTG 671Marketing Management3
MKTG 673Marketing Research3
Marketing electives
Select three of the following:9
Influencing Consumer Behavior
Service Quality Management
Digital Marketing
Marketing Analytics
Brand Strategy
Topics in Marketing
Field Project in Marketing
Non-marketing electives
Select two of the following:6
Cases in Financial Management
International Finance
Securing the Internet of Things
International Business Management
Statistical Analysis and Modeling
Applied Multivariate Methods
Developing and Implementing Forecasting Methods for Business
Total Hours30

The minimum total of graduate credit hours required for this degree is 30.

Austen Gouldman
(804) 828-4622

Additional contact
Graduate Studies in Business
(804) 828-4622

Program website: