This is the preliminary (or launch) version of the 2020-21 VCU Bulletin. This edition includes all programs and courses approved by the publication deadline; however we may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.
BRND 640. Problem Solving. 3 Hours.
Semester course; 3 lecture hours. 3 credits. Restricted to Brandcenter students only or by permission of instructor. Focuses on developing ability to create well-written, creatively focused advertising copy that solves communications problems. Addresses headline and body copy issues through presentation of students' work and research on major copywriters and their work.