This is the preliminary (or launch) version of the 2020-21 VCU Bulletin. This edition includes all programs and courses approved by the publication deadline; however we may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.
BRND 648. Innovation. 3 Hours.
Semester course; 3 lecture hours. 3 credits. Restricted to Brandcenter students only or by permission of instructor. This course will challenge students to learn the techniques of innovators in business and the community. The course combines lectures and instruction with a semester-long innovation competition in partnership with global brands. Both invention and execution will be explored.