This is the preliminary (or launch) version of the 2020-21 VCU Bulletin. This edition includes all programs and courses approved by the publication deadline; however we may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.
BRND 659. Brand Experiences. 3 Hours.
Semester course; 3 lecture hours. 3 credits. Restricted to Brandcenter students only. Provides thorough coverage for designing comprehensive brand communications for real-world clients that involve physical experiences for consumers. Projects will force students to think about every aspect of the consumer experience including store appearance, product selection, employee behavior and the purchasing process. An emphasis will be placed on producing comprehensive campaigns that develop strategic and creative brand experiences for customers.