This is the preliminary (or launch) version of the 2021-2022 VCU Bulletin. This edition includes all programs and courses approved by the publication deadline; however we may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.

BRND 664. Persuasion. 3 Hours.

Semester course; 3 lecture hours. 3 credits. Restricted to Brandcenter students only or by permission of instructor. This course offers an intensive in skills necessary to persuade when presenting work and ideas. Topics such as voice delivery, personal style, effective presentation of creative work, storytelling and capturing audience attention will be covered. Student presentations will be critiqued and videotaped for analysis.