This is the preliminary (or launch) version of the 2020-21 VCU Bulletin. This edition includes all programs and courses approved by the publication deadline; however we may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.
BRND 670. Creative Fusion. 3 Hours.
Semester course; 2 lecture and 2 laboratory hours. 3 credits. Restricted to Brandcenter students only. Integrating new branding methods with traditional approaches (like advertising, public relations and direct marketing) to develop powerful, coordinated and synergistic campaigns.