This is the preliminary (or launch) version of the 2021-2022 VCU Bulletin. This edition includes all programs and courses approved by the publication deadline; however we may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.
FASH 360. Merchandising Luxury Fashion. 3 Hours.
Semester course; 3 lecture hours. 3 credits. Prerequisites: FASH 120 and FASH 341. Enrollment is restricted to fashion merchandising majors and fashion merchandising minors. This course is an exploration of the merchandising of the luxury fashion sector, which includes the forecasting, product development, branding, marketing, buying, selling and counterfeiting of luxury products. Students explore the luxury fashion industry through lectures, assignments and face-to-face exposure to suppliers, manufacturers and retailers in the luxury sector.