This is the preliminary (or launch) version of the 2021-2022 VCU Bulletin. This edition includes all programs and courses approved by the publication deadline; however we may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.

HADM 614. Health Care Marketing. 3 Hours.

Semester course; 3 lecture hours. 3 credits. Foundational theories, concepts and techniques of marketing applied to the distinctive properties of health care services. Emphasis placed on the role of marketing and aligning organizational capacity and health care needs; market analysis and planning; strategic marketing management; tactical marketing mix design; designing and managing service delivery systems and developing new offerings.