MASC 433. Special Events. 3 Hours.
Semester course; 3 lecture hours. 3 credits. Prerequisite: MASC 203 and MASC 210, each with a minimum grade of C. Enrollment restricted to public relations students only. Students learn the theory and organizational strategies of special events as a function of public relations. Topics include client consulting, objective setting, budgeting, sponsorships, vendor negotiations and follow-up procedures.
Mass Communications, Bachelor of Science (B.S.) with a concentration in public relations
...3 MASC 424 Sports and Entertainment Public Relations 3 MASC 433 Special Events 3 MASC...