This is the preliminary (or launch) version of the 2020-21 VCU Bulletin. This edition includes all programs and courses approved by the publication deadline; however we may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.
MKTG 301. Marketing Principles. 3 Hours.
Semester course; 3 lecture hours. 3 credits. This course is restricted to students who have completed at least 26 credit hours (sophomore standing). An introduction to the activities, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.
Sales, minor in
http://bulletin.vcu.edu/undergraduate/business/marketing/sales-minor/
The sales minor requires 18 credits and empowers students from marketing or non-marketing majors to develop the skills necessary for success in personal selling, sales management or any career in which one may need to persuade or influence people, including industry, nonprofits and government organizations. Students gain insights into effectively communicating the value of a product, service or idea; building mutually beneficial professional relationships; creating win-win outcomes; and interacting confidently with others face-to-face. Many executives and organizational leaders started their careers in sales and advanced through effective use of sales skills.
Marketing insights, minor in
http://bulletin.vcu.edu/undergraduate/business/marketing/marketing-insights-minor/
The minor in marketing insights provides students with the skills necessary for success in marketing, including careers in industry, the nonprofit sector and government organizations. Students gain insights into consumer psychology, global marketing, advertising and promotion, social media and internet marketing, product development, and brand strategy.
Marketing, Bachelor of Science (B.S.) with a concentration in marketing communication and analytics
...Strategic Management (capstone) 3 MKTG 301 Marketing Principles 3 SCMA 301 Business Statistics I 3...
Additional sources of academic credit
...SCMA 323 3 Principles of marketing 50 MKTG 301 3 Microeconomics 50 ECON 210 3...
Business, Bachelor of Science (B.S.) with a concentration in supply chain management and analytics
...Strategic Management (capstone) 3 MKTG 301 Marketing Principles 3 SCMA 301 Business Statistics I 3...
Business, Bachelor of Science (B.S.) with a concentration in management/business administration
...Strategic Management (capstone) 3 MKTG 301 Marketing Principles 3 SCMA 301 Business Statistics I 3...
Business, Bachelor of Science (B.S.) with a concentration in management/international management
...Strategic Management (capstone) 3 MKTG 301 Marketing Principles 3 SCMA 301 Business Statistics I 3...
Fashion, Bachelor of Arts (B.A.) with a concentration in fashion merchandising
...Control 3 FASH 380 Fashion Branding 3 MKTG 301 Marketing Principles 3 Fashion elective 3...
Accounting, Bachelor of Science (B.S.)
http://bulletin.vcu.edu/undergraduate/business/accounting/accounting-bs/
...Principles of Macroeconomics 3 MKTG 301 Marketing Principles 3 SCMA 301 Business Statistics I 3...
Accounting, Bachelor of Science (B.S.) with a concentration in data analytics
...Principles of Macroeconomics 3 MKTG 301 Marketing Principles 3 SCMA 301 Business Statistics I 3...
Mass Communications, Bachelor of Science (B.S.) with a concentration in public relations
...MGMT 310 Managing People in Organizations 3 MKTG 301 Marketing Principles 3 POLI 103 U...
Financial Technology, Bachelor of Science (B.S.) with a concentration in actuarial science
...Financial Modeling 3 FIRE 317 Investments 3 MKTG 301 Marketing Principles 3 STAT 310 Introduction...
Clinical Laboratory Sciences, Master of Science (M.S.), categorical concentration
...II Hematology specialty CLLS 301 Hematology CLLS 302...Best Practices in Leadership MKTG 671 Marketing Management...
Mass Communications, Bachelor of Science (B.S.) with a concentration in advertising/strategic
...History and Survey of American History 6 MKTG 301 Marketing Principles ( ACCT 202 , ACCT 203...