MKTG 301. Marketing Principles. 3 Hours.

Semester course; 3 lecture hours. 3 credits. This course is restricted to students who have completed at least 26 credit hours (sophomore standing). An introduction to the activities, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.

Sales, minor in

The sales minor requires 18 credits and empowers students from marketing or non-marketing majors to develop the skills necessary for success in personal selling, sales management or any career in which one may need to persuade or influence people, including industry, nonprofits and government organizations. Students gain insights into effectively communicating the value of a product, service or idea; building mutually beneficial professional relationships; creating win-win outcomes; and interacting confidently with others face-to-face. Many executives and organizational leaders started their careers in sales and advanced through effective use of sales skills.

Marketing insights, minor in

The minor in marketing insights provides students with the skills necessary for success in marketing, including careers in industry, the nonprofit sector and government organizations. Students gain insights into consumer psychology, global marketing, advertising and promotion, social media and internet marketing, product development, and brand strategy. 

Accounting, Bachelor of Science (B.S.)

...Principles of Macroeconomics 3 MKTG 301 Marketing Principles 3 SCMA 301 Business Statistics I 3...