MKTG 301. Marketing Principles. 3 Hours.
Semester course; 3 lecture hours. 3 credits. This course is restricted to students who have completed at least 26 credit hours (sophomore standing). An introduction to the activities, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.
Sales, minor in
http://bulletin.vcu.edu/undergraduate/business/marketing/sales-minor/
The sales minor requires 18 credits and empowers students from marketing or non-marketing majors to develop the skills necessary for success in personal selling, sales management or any career in which one may need to persuade or influence people, including industry, nonprofits and government organizations. Students gain insights into effectively communicating the value of a product, service or idea; building mutually beneficial professional relationships; creating win-win outcomes; and interacting confidently with others face-to-face. Many executives and organizational leaders started their careers in sales and advanced through effective use of sales skills.
Marketing insights, minor in
http://bulletin.vcu.edu/undergraduate/business/marketing/marketing-insights-minor/
The minor in marketing insights provides students with the skills necessary for success in marketing, including careers in industry, the nonprofit sector and government organizations. Students gain insights into consumer psychology, global marketing, advertising and promotion, social media and internet marketing, product development, and brand strategy.
Business, Bachelor of Science (B.S.) with a concentration in supply chain management and analytics
...BUSN 301 Career and Professional Development 1 ECON 211 Principles of Macroeconomics 3 MKTG 301...
Additional sources of academic credit
...BUSN 323 3 Principles of marketing 50 MKTG 301 3 Microeconomics 50 ECON 210 3...
Fashion, Bachelor of Arts (B.A.) with a concentration in fashion merchandising
...Control 3 FASH 380 Fashion Branding 3 MKTG 301 Marketing Principles 3 Fashion elective 3...
Academic policies
http://bulletin.vcu.edu/undergraduate/business/undergraduate-information/academic-policies/
...MGMT 303 , MGMT 310 , MGMT 434 , MKTG 301 , SCMA 301 , SCMA 320 or any course...
Shared undergraduate business curriculum
http://bulletin.vcu.edu/undergraduate/business/undergraduate-information/shared-curriculum/
...MGMT 303 , MGMT 310 , MGMT 434 , MKTG 301 , SCMA 301 , SCMA 320 or any course...
Mass Communications, Bachelor of Science (B.S.) with a concentration in advertising/strategic
...for diversities in the human experience) 3 MKTG 301 Marketing Principles ( ACCT 202 , ACCT 203...
Mass Communications, Bachelor of Science (B.S.) with a concentration in public relations
...387 3 Term Hours: 15 Spring semester MKTG 301 Marketing Principles 3 MASC 335 Multimedia...
Foreign Language, Bachelor of Arts (B.A.) with a concentration in French
...including ECON 300 , ECON 301 and ECON 302...Three of these credits, MKTG 672 , are shared...