MKTG 310. Marketing Research. 3 Hours.
Semester course; 3 lecture hours. 3 credits. Prerequisites: MKTG 301; and SCMA 301*, STAT 210 or STAT 212. Enrollment is restricted to students who have completed at least 54 credit hours (junior standing). Students receive an overview of the marketing research process. The course includes coverage of primary research, secondary data sources and marketing information systems. Students learn to apply research findings to marketing decisions. *Formerly MGMT 301.
Marketing, Bachelor of Science (B.S.) with a concentration in marketing communication and analytics
...MKTG 310 Marketing Research 3 SCMA 320 Production/Operations Management 3 Major-specific courses MKTG...
Business, Bachelor of Science (B.S.) with a concentration in management/business administration
...MGMT 310 Managing People in Organizations 3 MGMT 434 Strategic Management (capstone) 3 MKTG 301...
Business, Bachelor of Science (B.S.) with a concentration in supply chain management and analytics
...MGMT 310 Managing People in Organizations 3 MGMT 434 Strategic Management (capstone) 3 MKTG 301...
Financial Technology, Bachelor of Science (B.S.) with a concentration in actuarial science
...FIRE 317 Investments 3 MKTG 301 Marketing Principles 3 STAT 310 Introduction to Statistical Inference...
Mass Communications, Bachelor of Science (B.S.) with a concentration in public relations
...American History 3 MGMT 310 Managing People in Organizations 3 MKTG 301 Marketing Principles 3...
Business, Bachelor of Science (B.S.) with a concentration in management/international management
...MGMT 310 Managing People in Organizations 3 MGMT 434 Strategic Management (capstone) 3 MKTG 301...
Additional sources of academic credit
...200 , MATH 201 , MATH 310 11 Geography 4...Principles of marketing 50 MKTG 301 3 Microeconomics...
Clinical Laboratory Sciences, Master of Science (M.S.), categorical concentration
...CLLS 306 Immunohematology CLLS 310 Clinical Immunology (other...Best Practices in Leadership MKTG 671 Marketing Management...
Accounting, Bachelor of Science (B.S.)
http://bulletin.vcu.edu/undergraduate/business/accounting/accounting-bs/
...Principles of Macroeconomics 3 MKTG 301 Marketing Principles...Financial Management 3 MGMT 310 Managing People in...
Accounting, Bachelor of Science (B.S.) with a concentration in data analytics
...Principles of Macroeconomics 3 MKTG 301 Marketing Principles...Accounting Systems 3 MGMT 310 Managing People in...