MKTG 310. Marketing Research. 3 Hours.

Semester course; 3 lecture hours. 3 credits. Prerequisites: MKTG 301; and SCMA 301*, STAT 210 or STAT 212. Enrollment is restricted to students who have completed at least 54 credit hours (junior standing). Students receive an overview of the marketing research process. The course includes coverage of primary research, secondary data sources and marketing information systems. Students learn to apply research findings to marketing decisions. *Formerly MGMT 301.

Additional sources of academic credit

http://bulletin.vcu.edu/undergraduate/undergraduate-study/admission-university/additional-sources-of-credit/

...200 , MATH 201 , MATH 310 11 Geography 4...Principles of marketing 50 MKTG 301 3 Microeconomics...

Accounting, Bachelor of Science (B.S.)

http://bulletin.vcu.edu/undergraduate/business/accounting/accounting-bs/

...Principles of Macroeconomics 3 MKTG 301 Marketing Principles...Financial Management 3 MGMT 310 Managing People in...