This is the preliminary (or launch) version of the 2020-21 VCU Bulletin. This edition includes all programs and courses approved by the publication deadline; however we may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.
MKTG 320. International Marketing. 3 Hours.
Semester course; 3 lecture hours. 3 credits. Prerequisite: MKTG 301. This course is restricted to students who have completed at least 54 credit hours (junior standing). Designed to help students develop an understanding of international marketing policies and the differences among foreign marketing environments. Students compare and contrast domestic and international marketing and examine recent changes in the international marketing environment. Crosslisted as: INTL 320.
Marketing, Bachelor of Science (B.S.) with a concentration in marketing communication and analytics
...MKTG 302 Marketing and Brand Strategy 3 MKTG 315 Buyer Behavior 3 MKTG/INTL 320...
Business, Bachelor of Science (B.S.) with a concentration in management/business administration
...MGMT/INTL 418 International Management 3 MKTG/INTL 320 International Marketing 3 Approved management electives...
Business, Bachelor of Science (B.S.) with a concentration in supply chain management and analytics
...MKTG 325 Business-to-business Marketing 3 MKTG...Statistics II 3 SCMA 320 Production/Operations Management...
Fashion, Bachelor of Arts (B.A.) with a concentration in fashion merchandising
...history elective or FASH 320 3 Open elective...380 Fashion Branding 3 MKTG 301 Marketing Principles...
Accounting, Bachelor of Science (B.S.)
http://bulletin.vcu.edu/undergraduate/business/accounting/accounting-bs/
...or SCMA 320 or INFO 320 Business Statistics...Principles of Macroeconomics 3 MKTG 301 Marketing Principles...
Business, Bachelor of Science (B.S.) with a concentration in management/international management
...MGMT/INTL 418 International Management 3 MKTG/INTL 320 International Marketing 3 Select three approved...
Financial Technology, Bachelor of Science (B.S.) with a concentration in actuarial science
...FIRE 317 Investments 3 MKTG 301 Marketing Principles...and Swaps 3 INFO 320 Business Intelligence and...