MKTG 325. Business-to-business Marketing. 3 Hours.

Semester course; 3 lecture hours. 3 credits. Prerequisites: MKTG 301 and junior standing. This course focuses on strategy development for marketers whose customers include other businesses, the government and/or institutions. It explores the buying behavior of these organizations and highlights how the product development and management processes for such customers differ from the processes used for consumer marketing.

Accounting, Bachelor of Science (B.S.)

http://bulletin.vcu.edu/undergraduate/business/accounting/accounting-bs/

...Principles of Macroeconomics 3 MKTG 301 Marketing Principles...Accounting I 3 BUSN 325 Organizational Communication 3...

Accounting, Bachelor of Science (B.S.) with a concentration in data analytics

http://bulletin.vcu.edu/undergraduate/business/accounting/accounting-bs-concentration-data-analytics/

...Principles of Macroeconomics 3 MKTG 301 Marketing Principles...Accounting I 3 BUSN 325 Organizational Communication 3...