MKTG 325. Business-to-business Marketing. 3 Hours.
Semester course; 3 lecture hours. 3 credits. Prerequisites: MKTG 301 and junior standing. This course focuses on strategy development for marketers whose customers include other businesses, the government and/or institutions. It explores the buying behavior of these organizations and highlights how the product development and management processes for such customers differ from the processes used for consumer marketing.
Marketing, Bachelor of Science (B.S.) with a concentration in marketing communication and analytics
...MKTG 325 Business-to-business Marketing 3 MKTG 335 Introduction to Personal Selling 3 MKTG...
Business, Bachelor of Science (B.S.) with a concentration in supply chain management and analytics
...Managerial Skills Development 3 MKTG 325 Business-to-business Marketing 3 MKTG 450 Product Development...
Business, Bachelor of Science (B.S.) with a concentration in management/business administration
...3 MKTG 315 Buyer Behavior 3 MKTG 442...Advanced business core BUSN 325 Organizational Communication 3...
Business, Bachelor of Science (B.S.) with a concentration in management/international management
...Advanced business core BUSN 325 Organizational Communication 3...Strategic Management (capstone) 3 MKTG 301 Marketing Principles...
Financial Technology, Bachelor of Science (B.S.) with a concentration in actuarial science
...Accounting I 3 BUSN 325 Organizational Communication 3...FIRE 317 Investments 3 MKTG 301 Marketing Principles...
Accounting, Bachelor of Science (B.S.)
http://bulletin.vcu.edu/undergraduate/business/accounting/accounting-bs/
...Principles of Macroeconomics 3 MKTG 301 Marketing Principles...Accounting I 3 BUSN 325 Organizational Communication 3...
Accounting, Bachelor of Science (B.S.) with a concentration in data analytics
...Principles of Macroeconomics 3 MKTG 301 Marketing Principles...Accounting I 3 BUSN 325 Organizational Communication 3...