MKTG 330. Integrated Marketing Communications. 3 Hours.
Semester course; 3 lecture hours. 3 credits. Prerequisite: MKTG 301. This course is restricted to students who have completed at least 54 credit hours (junior standing). An overview of the steps required to develop an integrated marketing communications campaign. Topics include advertising, public relations, sales promotion, personal selling and direct marketing. Special emphasis is placed on the role of new technologies and interactive media.
Marketing, Bachelor of Science (B.S.) with a concentration in marketing communication and analytics
...3 MKTG 315 Buyer Behavior 3 MKTG/INTL 320 International Marketing 3 MKTG 330 Integrated...
Additional sources of academic credit
...330 3 Spanish Literature & Culture 5 SPAN 330...Principles of marketing 50 MKTG 301 3 Microeconomics...