MKTG 450. Product Development and Management. 3 Hours.

Semester course; 3 lecture hours. 3 credits. Prerequisite: MKTG 301. This course is restricted to students who have completed at least 54 credit hours (junior standing). Study of the role of marketing in developing and managing products. Essential concepts include the use of project teams for product development and the application of a new product development process. Topics include innovation, technology, listening to the voice of the customer, product design, branding, positioning and product life-cycle management.

Marketing, Bachelor of Science (B.S.) with a concentration in marketing communication and analytics

http://bulletin.vcu.edu/undergraduate/business/marketing/marketing-bs-concentration-integrated-marketing-communications/

...Marketing 3 MKTG 445 Nonprofit Marketing 3 MKTG 448 Digital Marketing 3 MKTG 450 Product...

Fashion, Bachelor of Arts (B.A.) with a concentration in fashion merchandising

http://bulletin.vcu.edu/undergraduate/arts/fashion-design-merchandising/fashion-ba-concentration-fashion-merchandising/

...FASH 450 or FASH 440 Line Development or Line Development Studio 3 Marketing elective (MKTG...

Business, Bachelor of Science (B.S.) with a concentration in management/business administration

http://bulletin.vcu.edu/undergraduate/business/management/business-bs-concentration-managementbusiness-administration/

...Project 3 MKTG 315 Buyer Behavior 3 MKTG 442 Services Marketing 3 MKTG 450 Product...

Business, Bachelor of Science (B.S.) with a concentration in supply chain management and analytics

http://bulletin.vcu.edu/undergraduate/business/supply-chain-management/business-bs-concentration-supply-chain-management-analytics/

...Skills Development 3 MKTG 325 Business-to-business Marketing 3 MKTG 450 Product Development and...