This is the preliminary (or launch) version of the 2021-2022 VCU Bulletin. This edition includes all programs and courses approved by the publication deadline; however we may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.
MKTG 570. Concepts and Issues in Marketing. 3 Hours.
Semester course; 3 lecture hours. 3 credits. Designed for graduate students with little or no undergraduate education in marketing. A study of the philosophy, environment and practice of contemporary marketing. This is a foundation course.
Business Administration, Master of (M.B.A.)/Information Systems, Master of Science (M.S.) [dual degree]
...MGMT 540 Management Theory and Practice 3 MKTG 570 Concepts and Issues in Marketing 3...