This is the preliminary (or launch) version of the 2021-2022 VCU Bulletin. This edition includes all programs and courses approved by the publication deadline; however we may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.
MKTG 671. Marketing Management. 3 Hours.
Semester course; 3 lecture hours. 3 credits. Detailed study of concepts and procedural alternatives in the delineation of the market target, the development and implementation of the marketing mix, and the control and analysis of the total marketing effort.
Business, Master of Science (M.S.) with a concentration in marketing management
http://bulletin.vcu.edu/graduate/school-business/business-ms-marketing-management/
The Master of Science in Business with a concentration in marketing management offers students the opportunity to focus on conceptual and experiential dimensions of the business function of marketing with particular emphasis on branding, analytics, and gaining insights into consumers and the competitive environment.
Business Administration, Master of (M.B.A.) with a concentration in business analytics
...MGMT 642 Business Policy and Strategy 3 MKTG 671 Marketing Management 3 SCMA 524 Statistical...
Business Administration, Master of (M.B.A.) with a concentration in entrepreneurship and innovation
...MGMT 642 Business Policy and Strategy 3 MKTG 671 Marketing Management 3 SCMA 524 Statistical...
Business Administration, Master of (M.B.A.)/Information Systems, Master of Science (M.S.) [dual degree]
...MGMT 642 Business Policy and Strategy 3 MKTG 671 Marketing Management 3 SCMA 675 Operations...
Clinical Laboratory Sciences, Master of Science (M.S.), advanced master’s concentration
...Managers MGMT 656 Best Practices in Leadership MKTG 671 Marketing Management Total Hours 34 1...
Clinical Laboratory Sciences, Master of Science (M.S.), categorical concentration
...Managers MGMT 656 Best Practices in Leadership MKTG 671 Marketing Management 1 Specific courses will...
Business Administration, Master of (M.B.A.) with a concentration in corporate finance
...MGMT 642 Business Policy and Strategy 3 MKTG 671 Marketing Management 3 SCMA 524 Statistical...
Business Administration, Master of (M.B.A.) with a concentration in information resources management
...MGMT 642 Business Policy and Strategy 3 MKTG 671 Marketing Management 3 SCMA 524 Statistical...
Business Administration, Master of (M.B.A.) with a concentration in investments
http://bulletin.vcu.edu/graduate/school-business/mba-programs/business-administration-investments/
...MGMT 642 Business Policy and Strategy 3 MKTG 671 Marketing Management 3 SCMA 524 Statistical...
Business Administration, Master of (M.B.A.) with a concentration in real estate
http://bulletin.vcu.edu/graduate/school-business/mba-programs/business-administration-real-estate/
...MGMT 642 Business Policy and Strategy 3 MKTG 671 Marketing Management 3 SCMA 524 Statistical...
Business Administration, Master of (M.B.A.) with a concentration in supply chain management
...MGMT 642 Business Policy and Strategy 3 MKTG 671 Marketing Management 3 SCMA 524 Statistical...