MKTG 673. Marketing Research. 3 Hours.

Semester course; 3 lecture hours. 3 credits. Prerequisites: BIOS 543, SCMA 302, SCMA 524, STAT 541 or STAT 543; pre- or corequiste: MKTG 571. A discussion of the techniques of marketing research. Special emphasis will be given to marketing problem definition, determination of information needs and current methods of analysis of marketing data.

Business, Master of Science (M.S.) with a concentration in marketing management

http://bulletin.vcu.edu/graduate/school-business/business-ms-marketing-management/

The Master of Science in Business with a concentration in marketing management offers students the opportunity to focus on conceptual and experiential dimensions of the business function of marketing with particular emphasis on branding, analytics, and gaining insights into consumers and the competitive environment.

Business, Master of Science (M.S.) with a concentration in finance

http://bulletin.vcu.edu/graduate/school-business/business-ms-finance/

...Business Management MGMT 655 Entrepreneurship MKTG 656 International Marketing MKTG 673 Marketing Research SCMA 632...

Business, Master of Science (M.S.) with a concentration in real estate

http://bulletin.vcu.edu/graduate/school-business/business-ms-real-estate-valuation/

...Real Estate MGMT 654 Negotiations MKTG 673 Marketing Research MKTG 691 Topics in Marketing (marketing...