This is the preliminary (or launch) version of the 2020-21 VCU Bulletin. This edition includes all programs and courses approved by the publication deadline; however we may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.

MKTG 673. Marketing Research. 3 Hours.

Semester course; 3 lecture hours. 3 credits. Prerequisites: BIOS 543, SCMA 302, SCMA 524, STAT 541 or STAT 543; pre- or corequiste: MKTG 571. A discussion of the techniques of marketing research. Special emphasis will be given to marketing problem definition, determination of information needs and current methods of analysis of marketing data.

Business, Master of Science (M.S.) with a concentration in global marketing management

http://bulletin.vcu.edu/graduate/school-business/business-ms-global-marketing-management/

...Entrepreneurship MKTG 656 International Marketing MKTG 673 Marketing Research MKTG 674 Service Quality Management MKTG...

Business, Master of Science (M.S.) with a concentration in finance

http://bulletin.vcu.edu/graduate/school-business/business-ms-finance/

...Business Management MGMT 655 Entrepreneurship MKTG 656 International Marketing MKTG 673 Marketing Research SCMA 632...

Business, Master of Science (M.S.) with a concentration in real estate

http://bulletin.vcu.edu/graduate/school-business/business-ms-real-estate-valuation/

...Real Estate MGMT 654 Negotiations MKTG 673 Marketing Research MKTG 691 Topics in Marketing (marketing...