This is the preliminary (or launch) version of the 2020-21 VCU Bulletin. This edition includes all programs and courses approved by the publication deadline; however we may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.
The sales minor requires 18 credits and empowers students from marketing or non-marketing majors to develop the skills necessary for success in personal selling, sales management or any career in which one may need to persuade or influence people, including industry, nonprofits and government organizations. Students gain insights into effectively communicating the value of a product, service or idea; building mutually beneficial professional relationships; creating win-win outcomes; and interacting confidently with others face-to-face. Many executives and organizational leaders started their careers in sales and advanced through effective use of sales skills.
| Course | Title | Hours |
|---|---|---|
| MKTG 301 | Marketing Principles | 3 |
| MKTG 335 | Introduction to Personal Selling | 3 |
| Choose at least two of the following: | 6-12 | |
| Buyer Behavior | ||
| Business-to-business Marketing | ||
| Selling in the Business Marketplace | ||
| Internship in Selling | ||
| Choose remaining credits from the following (or courses approved by department chair): | 0-6 | |
| Principles of Real Estate | ||
| Risk and Insurance | ||
| Managerial Skills Development | ||
| International Marketing | ||
| Integrated Marketing Communications | ||
| Retail Management | ||
| Services Marketing | ||
| Product Development and Management | ||
| Global Supply Chain Management | ||
| Logistics and Distribution Strategy | ||
| Total Hours | 18 | |
Students should take MKTG 301 first, as it is a prerequisite for other marketing courses.