This is the preliminary (or launch) version of the 2020-21 VCU Bulletin. This edition includes all programs and courses approved by the publication deadline; however we may receive notification of additional program approvals after the launch. The final edition and full PDF version will include these updates and will be available in August prior to the beginning of the fall semester.
The Certificate in Product Innovation allows undergraduate students to develop competency in the area of product innovation.
Employing a cross-disciplinary perspective that embodies concepts from arts, design, business, engineering, and humanities and sciences, students receive a robust learning experience that leads to an understanding of the challenges associated with and means for managing product design, product development and new-product introduction endeavors.
The Certificate in Product Innovation program runs concurrently with a student’s major and is not a stand-alone program. In order to participate in the program, students must have a declared major in the schools of the Arts, Business, Engineering, the College of Humanities and Sciences, or another VCU unit that is an official partner of the da Vinci Center.
Students participating in this program will learn how to:
- Collaborate successfully: Students will demonstrate successful collaborative skills by learning how to work in teams, manage team conflict and organization and apply these learnings in real teaming situations.
- Develop product concepts: Students will demonstrate the ability to develop and test effective product concepts and prototypes.
- Think across disciplines: Students will demonstrate the ability to think across disciplines through taking courses outside their main area of study and working on teams with students from various backgrounds.
- Use effective verbal and oral communication: Students will be prepared to effectively express product innovation ideas and views in both verbal and written forms. Students will also be able to effectively communicate using verbal presentations and written executive reports.
Students should apply to the program during or after taking the introductory course, INNO 200. Interested students should submit their application to the VCU da Vinci Center which administers the certificate program. Upon acceptance to the certificate program, a Change of Major form will be signed by the student and submitted to Records and Registration by the VCU da Vinci Center.
The certificate requires a minimum of 16 credit hours of approved course work as follows:
|INNO 200||Introduction to Innovation and Venture Creation||1|
|Select two courses from the following non-discipline electives: 1||6-9|
|Introduction to Arts and Design Principles|
|Introduction to Business Principles|
or ECON 205
|The Economics of Product Development and Markets|
or MKTG 301
|Introduction to Engineering and Technology Principles|
|Select two discipline-specific electives (approved 300- or 400-level courses in the major) 2||6|
|INNO 460||Product Innovation: da Vinci Project 2||3|
Choose the courses offered by the schools outside the major; students from outside the Schools of the Arts, Business, and Engineering must take all three non-discipline electives.
Students may take only one discipline-specific elective course while enrolled in INNO 460.
The minimum total of credit hours required for this certificate is 16.
|Core discipline electives|
|School of the Arts|
|Type and Image|
|Game Design, Theory and Practice|
|Business of Communication Arts|
|Piloting the Enterprise|
|Design Ops Internship|
|Intermediate Glass Fabrication/Hot|
|Intermediate Textiles: Pattern Weaving|
|Merchandise Planning and Control|
|Design II Studio|
and Design II Studio
|Systems in Design|
|Interior Design Studio I|
|Advanced Interior Graphics II|
|ID Business Practices|
|Topics in Interior Design|
|Web Technologies for Media Artists|
|School of Business|
|Legal Environment of Business|
|Systems Analysis and Design|
|Survey of Entrepreneurship|
|Integrated Marketing Communications|
|Product Development and Management|
|Introduction to Project Management|
|College of Engineering|
|Fundamentals of Software Engineering|
|Algorithm Analysis with Advanced Data Structures|
|Biomedical Engineering Design Practicum|
|Biomedical Engineering Senior Design Studio|
|Biomedical Engineering Senior Design Studio|
|Human Factors Engineering|
|Mechanical Systems Design|
|Material Science for Engineers|
|Senior Design Studio (Laboratory/Project Time)|
and Senior Design Studio (Laboratory/Project Time)
|College of Humanities and Sciences|
|Biology Preceptorship: ____|
|Medicinal Chemistry and Drug Design|
|Professional, Scientific and Technical Writing|
|Introduction to Intercultural Communication|
|International Human Resource Management|
|Graphics for Journalism|
|Visual Communication and Design for Public Relations|
|Audio and Video Journalism|
|Advanced Video Journalism|
|Public Relations Research Methods|
|Web Site Design|
|The Physics of Sound and Music|
|Financial Management for Nonprofits|
|Stress and its Management|
The program director for product innovation will approve all course work intended to satisfy any elective requirements for the undergraduate Certificate in Product Innovation.
For more information, contact the student services coordinator for the VCU da Vinci Center at (804) 827-3764 or email@example.com.