Virginia Commonwealth University [View Image]School of Business

AcademicsMarketingM.S. in business, concentration in marketing management

If you’re interested in preparing for the increasingly global nature of business, you’ll be well suited for a master’s degree focused on marketing management. This unique concentration features concepts and experiences to explore marketing management’s international dimensions.


Our core courses showcase marketing’s role in diverse organizations. You can also choose elective courses in marketing analytics, digital marketing, consumer behavior or service quality management to expand your marketing skills. As a degree candidate, we strongly encourage you to participate in a foreign language or foreign study program.

Evening courses are available, and the degree can be completed on a full- or part-time basis.

Program and degree requirements

Career opportunities

  • Alumni employers include:
    • American Express
    • Blue Cross Blue Shield
    • Hamilton Beach Brands
    • The Martin Agency
    • SunTrust Bank
  • Careers in the field:
    • Marketing executive
    • Creative manager
    • Sales director
    • Market research analyst
    • Strategic consultant

Contact us

Advising and Application Questions
Graduate Studies in Business Office
(804) 828-4622

Curriculum Questions
Frank Franzak, Ph.D.
Faculty adviser

For information about our programs, student organizations and faculty visit the marketing department page.

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