Alternate branding configurations

Certain schools, centers, etc., have the option of using a shortened version of their name for certain applications at their discretion and when approved by their dean, VP or donor(s). 

However, the full name should always be used on formal invitations, business and legal documents, co-branding, and building signage.


Full names vs. shortened names


Alternate branding configuration, example 1 [View Image]

 Alternate branding configuration, example 2 [View Image]


Please note: This option does not include use of acronyms or abbreviations in place of the full name
(e.g. ISB3D vs. Institute for Structural Biology, Drug Discovery and Development).


Units eligible for shortened names are: 

View graphic version