In compliance with the VCU Office of Trademarks and Licensing, the ® or TM needs to be on all merchandise utilizing official brand marks, whether retail or non-retail (meaning for internal purposes, ordered by internal departments). Licensed vendors should be able to handle this.
For a lookup of licensed vendors, go to VCU Business Services
TM appears on all athletic marks;
® marks on all institutional marks.
Virginia Commonwealth University®
The full seal is always preferred, but if vendor techniques or overall logo size cause the full seal to become illegible, the simple seal is permitted.
If vendor embroidery techniques do not allow for Univers 45 Light in the unit name, Univers 55 or Arial Regular are alternate typefaces.
Embroidery with simple sealEmbroidery with simple seal [View Image]
Embroidery with simple seal + unit name in Arial RegularEmbroidery with simple seal + unit name in Arial Regular [View Image]
Whenever possible, use the full seal rather than the simple seal.Whenever possible, use the full seal rather than the simple seal. [View Image]
Examples of simple seal master mark and unit wordmarkExamples of simple seal master mark and unit wordmark [View Image]