Brand positioning

Brand positioning

 The distinctive position that a brand adopts in its competitive environment to ensure it is differentiated and preferred.

To:


Is a:


That:


Because:


So that:
 

 

Anyone who wants to make their passions a reality, VCU


premier urban research university


delivers a real-world learning experience


we’re diverse, creative and one with our community


people with unique perspectives and who are ready for a challenge, can make an impact today while preparing for tomorrow

 

 

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