Brand positioning

Brand positioning

 The distinctive position that a brand adopts in its competitive environment to ensure it is differentiated and preferred.


Is a:



So that:


Anyone who wants to make their passions a reality, VCU

premier urban research university

delivers a real-world learning experience

we’re diverse, creative and one with our community

people with unique perspectives and who are ready for a challenge, can make an impact today while preparing for tomorrow



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