Components are never to be utilized separately.
The VCU horizontal master mark is the preferred brand mark.
The seal must accompany the VCU logotype and may NOT be used as an independent element unless on diplomas, regalia or official business from President’s Office or Board of Visitors.
Please note: The “Virginia Commonwealth University” text bar has been omitted in this new version of the master mark.
Master marks are available for download from the Downloads section.
|Logo horizontal mark [View Image]|
|Logo stacked mark [View Image]|
|Never use logo seal alone [View Image]|
The lockup is the area containing the master mark, and it may not be altered or manipulated.
The clear zone around the master mark is at least equivalent to half the size of the seal in the lockup.
The master mark should be at least 0.325” high, as long as seal is still legible.
|Lockup and clear zone [View Image]|
|Minimum height [View Image]|
All brand marks contained on this site are the only approved, official marks. They are not merely "suggestions", and therefore should never be modified.
Do not flip or reverse.Do not flip or reverse. [View Image]
Do not use the seal alone, unless for official business or diplomas.Do not use the seal alone [View Image]
Do not use unapproved color combinations.Do not use unapproved color combinations [View Image]
Do not use incomplete marks.Do not use incomplete marks [View Image]
Do not use a low-quality graphic.Do not use a low-quality graphic [View Image]
Do not alter or manipulate the seal.Do not alter or manipulate the seal [View Image]
Do not stretch, squash or otherwise distort the mark.Do not stretch, squash or otherwise distort the mark [View Image]
Do not alter the typeface.Do not alter the typeface [View Image]
Do not add unit names outside of the brand architecture.Do not add unit names outside of the brand architecture [View Image]
Do not outline the mark.Do not outline the mark [View Image]
Do not resize individual elementsDo not resize individual elements [View Image]
Do not use within text.Do not use within text [View Image]