Nomenclature

Twitter/Instagram/Snapchat 

@username

Use VCU in the @username for all three platforms as well as your official department, school or organization name within the 20-character limit, as your “name” (page identifier). Do not use VCU by itself. 

If your school, department or organization name is too long or best known by an acronym, please contact socialmedia@vcu.edu to discuss the best option so as to avoid “alphabet soup”-looking names that are not quickly recognizable by external audiences. Also keep in mind that acronyms are often not recognizable to screen readers used by people with visual impairments. 

When creating your name, begin with VCU, followed by your school, department or organization name. In general, student organizations are named as “[studentorg] at VCU.” To avoid confusion, it’s best to begin your name with VCU to represent that you’re an official VCU-owned social media account. 

Examples: @VCUPD, @VCURadSci, @VCUbaseball, @VCUarts 

Geotagging and location 

If you’re on or near VCU’s Richmond campus, use Virginia Commonwealth University as your location. On Instagram, you can also tag specific buildings like VCU Cabell Library or the University Student Commons. Don’t use Monroe Park Campus or MCV Campus

Facebook/LinkedIn/YouTube 

Page name
Use VCU with the official name of your college, school, department or organization. 

 

Custom URL
Use your profile name to create a custom URL for your Facebook page that you can use in communications and on marketing materials. 
Facebook, LinkedIn, and YouTube [View Image]

 

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