Proportions

The angles can be used in four proportions: 1:2,1:3,1:4 and 1:5. 

As size increases, different sizes are necessary to accommodate shifting in alignment. 

Angle elements can be downloaded here

 

The primary and preferred proportion is 1:3. The peak of the rule aligns with the middle of column one, and the peak of the second aligns with the first column gutter. 
Proportions, 1:3 [View Image] 
There are three alternate proportions — 1:2, 1:4 and 1:5 — each with specific uses. 

 

The 1:2 proportion should only be used on extremely vertical pieces or when the brand mark doesn’t fit in the 1:3 proportion.

 Proportions, 1:2 [View Image]

The 1:2 element has a small and medium size. Small fits 5-7” spaces, medium fits 7-9”. 

 

The 1:4 proportion should only be used on horizontal pieces or when the brand mark doesn’t fit in the 1:3 proportion. 
Proportions, 1:4 [View Image]
The 1:4 element has small, medium and large sizes. Small fits 9-11” spaces, medium fits 11-14” and large fits 14” and up. 

 

The 1:5 proportion should only be used on large format pieces like posters and banners. 
Proportions, 1:5 [View Image]
The 1:5 element has small and large sizes. Small fits 17” widths and large fits 36” and up. 
 

 

View graphic version