Spirit mark

The VCU RamCrest is sanctioned for use by university units, departments and students strictly for school spirit and campus and alumni activities on merchandise, apparel, decals, signs, banners, posters, fundraising, student recruitment, etc. 

The spirit mark is not to be used for institutional or academic-related programs, should never be locked up with the VCU brand mark or primary and secondary unit wordmarks, and is not meant to replace the unit brand mark. 

It is always recommended that VCU be identified along with the spirit mark. The VCU brand mark can be used as long as the two logos are separated. 

The spirit mark must always have the registered trademark symbol. 

Spirit marks can be downloaded here.

Spirit mark [View Image]Spirit mark, incorrect usage [View Image]
Never use the spirit mark to replace the seal, and never lock up the spirit mark with the VCU typography.

 

 

Improper uses

Do not remove background crest. 
Spirit mark: Do not remove background crest [View Image]

 

Do not add additional elements.
Spirit mark: Do not add additional elements [View Image] 

 

 

Do not change colors.
Spirit mark: Do not change colors [View Image] 

 

 

Do not flip orientation.
Spirit mark: Do not flip orientation [View Image]
Do not rotate.
Spirit mark: Do not rotate [View Image]
Do not distort.
Spirit mark: Do not distort [View Image]

 

The only approved spirit mark for usage by institutional and academic units is the Ram Crest. 

The VCU Ram Horn logo, the Charging Ram and all VCU Rams word and combination marks are NOT to be used as spirit marks or replacements for the academic mark; they are reserved for VCU Athletics use ONLY. Incorrect usage of Spirit mark [View Image]

 
Outdated VCU Rams logo [View Image]
This VCU Rams logo is outdated and should not be used.
 

 

Applications

The spirit mark may be used by academic units when promoting support for the VCU Rams, as long as the mark is separated from the master or unit brand mark. 

The spirit mark is never a replacement for the seal. 

Never use the spirit mark in association with academic-oriented activities or programs. 

Application: Support our VCU Rams! [View Image]
The spirit mark may be used by academic units when promoting support for the VCU Rams, as long as the mark is separated from the master brand mark. 
Application: Incorrect application of the spirit mark [View Image]
Even though the marks are separated, never use the spirit mark in association with academic-oriented activities or programs. 
Use spirit mark and VCU brand mark separately [View Image]
Use the spirit mark and the VCU brand mark separately. 
Application: Incorrect usage [View Image]Application: Incorrect usage [View Image]
Never use the spirit mark and VCU typography together. The spirit mark is never a replacement for the seal. 
View graphic version