Typography for print

The primary sans serif font for VCU marketing materials and brand marks is Univers LTStd 45 Light. If not available, then Arial is the acceptable alternative. 

The secondary sans serif fonts for VCU marketing materials are Univers 57 Condensed and Univers 67 Bold Condensed. If these typefaces are not available, Arial Narrow is the acceptable alternative. Univers 65 Bold is an option for headlines (Arial Bold is an acceptable alternative). 

NOTE: VCU does not have a site-wide license for the Univers fonts. It is the responsibility of each unit to purchase the font(s) as needed. 

 

PRIMARY FONT 
PRIMARY FONT [View Image]

 

SECONDARY FONTS 
SECONDARY FONTS [View Image]

 

ALTERNATE PRIMARY FONT 
ALTERNATE PRIMARY FONT [View Image]

 

ALTERNATE SECONDARY FONTS 
ALTERNATE SECONDARY FONTS [View Image]

 

The primary serif font for VCU marketing materials body copy is Adobe Garamond Pro Regular. If Garamond is not available, Times New Roman is the acceptable alternative. 

NOTE: VCU does not have a site-wide license for the Adobe Garamond Pro font. It is the responsibility of each unit to purchase the font as needed. 

PRIMARY SERIF FONT 
PRIMARY SERIF FONT [View Image]

 

ALTERNATE SERIF FONT
 ALTERNATE SERIF FONT [View Image]

 

View graphic version