VCU text marks

VCU’s strategic plan is Quest for Distinction. It is not italicized. 

The university’s brand tagline is “Make it real.” When standing alone or ending a sentence, it takes a period. When occurring at the beginning or in the middle of a sentence, it does not. When referring to the official campaign, place “Make it real” in quotes. Do not use quotes or capitalize generic references. 



For editorial rules on VCU Health, please go to the VCU Health brand site

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