VCU text marks

VCU’s strategic plan is Quest for Distinction. It is not italicized. 

The university’s brand tagline is “Make it real.” When standing alone or ending a sentence, it takes a period. When occurring at the beginning or in the middle of a sentence, it does not. When referring to the official campaign, place “Make it real” in quotes. Do not use quotes or capitalize generic references. 

Examples: 

 

For editorial rules on VCU Health, please go to the VCU Health brand site

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