[View Image]
Brandcenter Icon Brandcenter [View Image]



We admit students into our program once a year in the fall. The Fall 2021 application is now open.

Fall 2021 application deadlines

February 1, 2021 (early deadline): 

  • Decision received mid- to late-March 2021

April 1, 2021 (regular deadline):

  • Decision received mid- to late-May 2021

 Applications received after April 1 will be reviewed on a space-available basis until July 1. Decisions received on a rolling basis.


Start your application to the Brandcenter.



Get more information on our program, see sample application prompts, and request a copy of our SIXTY magazine.

Request information


Check out current and past issues of SIXTY online.

View SIXTY online

Contact us

Brandcenter Admissions

Schedule a meeting

The primary brandcenter logo in black text with a yellow triangle. [View Image]

The Brandcenter application, much like our program, is rigorous. We hope that if you do embark on our application, you will learn a lot—not only about yourself, but also where you see your future.

How do I apply?

Instructions for completing the components required for applying to the Brandcenter at VCU:

  • VCU Graduate School Application
    • Create an account with VCU Graduate School and submit your application 
    • Search for "Brandcenter" and add the concentration you intend to apply for (you may only apply into one concentration)
    • List email addresses for two (2) professional or academic references and one (1) personal reference (someone who's worked with you in a group). They'll be sent an email to submit their reference.
    • Upload your resume
    • Submit transcripts for all schools attended *
    • Submit your “story so far” in the personal statement section (responding to specific questions)
    • Pay $70 application fee

* Please note: Any applicants who have studied outside of the U.S. must provide an official course-by-course external credential evaluation in addition to their transcripts as a required part of the admission process. Please visit International Admissions and click on "foreign transcripts" for more information and a list of evaluators. Contact vcuia@vcu.edu with questions.

  • Brandcenter Supplemental Application
    • Once you submit your VCU Graduate School application, you’ll receive a link to the supplemental application. Please allow 3-5 business days to receive this link.
    • You will respond to application prompts for your chosen concentration area. Request information or begin the application to see this year's application prompts.

Learn more about each of our five areas of concentration (Art Direction, Copywriting, Creative Brand Management, Experience Design, and Strategy) on our program page. You can also attend one of our Information Sessions held throughout the school year.

  • Brandcenter Interview
    • Once you submit your VCU Graduate School Application, you will receive a request to schedule an interview. You must complete this interview as well as the supplemental application in order for your application to be reviewed for admission.
  • Scholarship Application
    • After you have submitted your supplemental application, you will receive a link to apply for Brandcenter scholarships. While not required, we strongly recommend that you submit an application, as you will not be considered for scholarships without this application. 

International admissions

In addition to the Brandcenter application, international applicants must submit the VCU Office of Admissions international graduate student application. Visit International admissions for full requirements and contact vcuia@vcu.edu with questions.

Requirements and test scores

International applicants must hold the equivalent of a four-year U.S. bachelor's degree or, if you have a degree from a three-year program, be eligible for graduate education in your country of citizenship.

As a communications program, we require these minimum scores on the following tests:

  • TOEFL: 600 on the paper-based test, 250 on the computer-based test or 100 on the internet-based test
  • IELTS: 6.5 minimum score.

*Please note: Any applicants who have studied outside of the U.S. must provide an official course-by-course external credential evaluation in addition to their transcripts as a required part of the admission process. Please visit International admissions and click on "foreign transcripts" for more information and a list of evaluators. Contact vcuia@vcu.edu with questions.

Frequently Asked Questions

Student demographics

  • 51 percent out-of-state
  • 42 percent racial/ethnic diversity
  • Average age: 25

Some of our students are married. Some have kids. About 69% have post-college work experience—anything from working at a college bookstore to several years of agency experience to completely different careers outside of advertising and branding.

Two girls smiling and standing under a tree in the sunlight [View Image]

Tales from Sixty

"Collaboration opens a million doors in your mind that would otherwise have remained locked."

Hear our stories

View graphic version