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October 2020

What's new

GIF of the class of 2022 [View Image]

MEET THE CLASS OF 2022 

The incoming Class of 2022 represents 46 different undergraduate schools, 20 states, and four countries. Approximately 61% of students have prior work experience—some worked for a few years in the industry, others are making career jumps from areas like tech services and journalism. 44% of our first-years are racially/ethnically diverse, and 64% are female. The average age is 24. Check out the Class of 2022 here.

FALL 2021 BRANDCENTER APPLICATION NOW AVAILABLE
With our newest students settled in, we're excited to officially begin the search for our next crop of creative thinkers. Our application for Fall 2021 admission opened on October 1. We are so thankful to our alums who refer quality candidates to our program each year! Please share the links below with any individuals you think would be a good fit.

ADMISSIONS DETAILS >>

FALL INFO SESSIONS >>

The new 2020 Brandcenter stacked logo, created by Arts & Letter Creative Co. Yellow triangle with an open center, with words [View Image]

ALUMNI TEAM CREATES NEW BRANDCENTER IDENTITY

In September, we proudly unveiled a project that has been a year in the making: our new brand identity. The entire refresh—which includes the logo, font, color palette, and other brand materials—was created by a team of Brandcenter alums at Arts & Letters Creative Co. We are so grateful for the time and energy they poured into this great work.

READ MORE & VIEW BRANDING >>

 

 Photo of Mike Hughes Hall [View Image]

THANK YOU: RECENT ALUMNI DONORS

Thanks to these alums for their generous contributions towards Brandcenter scholarships:

 
Jim Bosiljevac
Dan Cotting
Jake Dubs
Alyssa Fea
Brianne Johnson
Katie Long
Maggie McKenna
Yotam Ohayon
Gautam Ramdurai
Nick Spinner

Student Work

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BRANDCENTER x WAATBP

A team of ten Brandcenter students were asked to develop the digital marketing strategy for The One Club for Creativity's Where Are All the Black People? conference—but they didn't stop there. The students went above the ask and crafted all of the digital assets used to promote the event, including a video manifesto and social media filters for participants to utilize. They also explored what it might look like to extend the conference beyond the three days, building out a microsite to monitor agency diversity.

READ MORE >>

Brandcenter Forum

 Portrait of Mira Kaddoura [View Image]

VIRTUAL FORUM

We're honored to welcome an impressive list of speakers for our Thursday Forum events this Fall. All sessions are being hosted internally via Zoom, but recordings will be available on our website and YouTube channel following the presentation.

Check out our schedule and past speakers via the link below.

VIEW MORE >>

 

Alumni Spotlight

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MCDONALD'S // TRAVIS SCOTT MEAL

It's been almost 30 years since McDonald's last named a meal after a celebrity (Michael Jordan).

On September 8, the restaurant chain unveiled a new Travis Scott Meal, and to announce the combo, alums Lauren Acampora (AD, 2019) and Sean Johnson (CW, 2019) created a fun animated spot with their team at Wieden + Kennedy New York.

READ MORE >>

 

 63 People A Day Die By Gun Fire [View Image]

MCKINNEY PSA // END FAMILY FIRE

In a powerful new PSA, alums CJ Franzitta (ST, 2002), Tyler Campbell Wriston (AD, 2013), and their team at McKinney are promoting safe firearm storage and suicide prevention in partnership with The Ad Council and Brady: United Against Gun Violence.

VIEW CAMPAIGN >>

 

 Dogs wearing pants two different ways [View Image]

BAGEL BITES // CAN WE ALL AGREE ON THAT?

How do dogs wear pants? Are clowns silly or scary? There are some things we may never agree on, but it's safe to say that Bagel Bites are, simply put, "Pizza on a Bagel," as declared in the new campaign from alums Anna French (ST, 2019), Johnny Roelofs (ST, 2013), and their team at Johannes Leonardo.

VIEW CAMPAIGN >>

 

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ALUMNI SLACK CHANNEL

A team of Brandcenter alums are considering using Slack for the Brandcenter Alumni community. Please fill out this survey to help alums understand the best ways to keep in touch.

SLACK SURVEY >>

 

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