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Media & Communications

Julia Bailey, Career Advisor, Media & Communications

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  baileyje@vcu.edu

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Overview

Communications and media careers transcend industry. Nearly every organization, whether for-profit or non-profit has a need for media, communications, advertising, marketing, public relations or journalism professionals. Media professionals and communicators generate billions of dollars in earnings each year. The sector as a whole is expected to grow in some areas while declining in others.

As technology continues to impact our lives, media and communications have to adapt to keep pace. With that in mind, career opportunities in more traditional media, such as print, are expected to decline over the next several decades. At the same time, career opportunities working with emerging and non-traditional media are expected to explode in the future. As the field evolves, many professionals find themselves practicing their craft outside of the structure of an advertising agency or traditional news organization, and instead are working as freelancers.

The Vault Guides offer information about communications and media careers. Each guide gives, among other valuable information, an overview of the job, and entry level requirements. You’ll notice that some jobs may overlap with a variety of majors or industries.

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