Video by Envoy Portfolio


Shift Retail Lab at VCU is a multifunctional retail space where past and present VCU students can showcase their work to gain insights and test their products, services, and ideas with real world customers. Shift aims to excite and empower innovative ideas and showcase the diverse talent on and off campus. The 2700 sq ft facility is conveniently located across the street from the VCU Siegel Center at 1235 West Broad St.  


Construction of Shift Retail Lab is made possible thanks to a partnership with Mark Hourigan and Hourigan Group. Branding created by students from VCU Brandcenter.



Shift Retail Lab Grand Opening, November 2021 [View Image]


In celebration of Global Entrepreneurship Week and VCU Homecoming Week, the VCU da Vinci Center has planned multiple events to introduce an exciting new retail space to the community. Shift will serve as a cross-disciplinary space for student entrepreneurs to showcase, test, and sell their ideas/products/services.


View full press release here >>


Are you a student founder?

Applications are open to all VCU students! Apply to be showcased at the Grand Opening by October 15.


Apply Now [View Image]


Stay in touch with Shift!

Join our mailing list for updates and upcoming events.

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VCU Entrepreneurship Academy [View Image]

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