Major map compass icon [View Image]
2020-2021

Bachelor of Science: Marketing

VCU

Community college:
Associate of Arts and Sciences: Business Administration (Germanna Community College)
Germanna Community College [View Image] Germanna Community College
Program description

The major in marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business.

Career opportunities

A major in Marketing prepares students for careers in marketing research, product and brand management, advertising and marketing communication, experiential and digital marketing, sales, and retail or logistics management. 

Marketing researchers gather and analyze data on consumers, competitors, trends, and the success of marketing efforts. The growth of data analytics means a rising need for marketing research skills. Brand managers develop a brand’s lasting and positive impact on the marketplace by strategically aligning all advertising, promotion, pricing, product, packaging, and distribution decisions. Product managers develop a strategic vision for delivering value to customers that is unique relative to competitors’ offerings and manages the product line’s designers and engineers. Product designers create product or service innovations. Advertising and marketing communications develop the primary creative force for messages and strategically where and when to communicate them. Experiential marketing engages consumers with a brand through active participation in events and customer experiences. Digital marketing creates content or brand experiences, interacts with customers or communicates marketing messages via websites, mobile platforms, or social media. Sales develops relationships with clients and create solutions for them that will grow their business in a mutually satisfactory manner. Retail and logistics managers are in charge of the systems of delivering products to consumers or business customers through stores and online or physical distribution channels. 

Bachelor-level job titles
  • Account Executive/Manager
  • Brand Analyst
  • Business Dev. Representative
  • Client Services Coordinator
  • Communications Specialist
  • Content Strategist
  • Digital MKTG Coordinator/Specialist
  • Media Buyer, Analyst
  • MKTG Asst./Associate/Coordinator
  • MKTG Research Analyst/Specialist
  • Search Engine Optimization (SEO) Specialist
  • Social Media Specialist/Coordinator
Graduate and professional level job titles
  • Business Development Manager
  • Chief Marketing Officer
  • Consultant
  • Market Research Director
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

If you would like to meet with a Transfer Center advisor,please fill out our online advising request form.

Please sign-up for this Transfer Map by completing the Letter of Interest.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Highest level of math required
  • MATH 200 or SCMA 212 or BUSN 212
  • STAT 210 or SCMA 301
Science required
  • Core only
Foreign language requirements
  • No
Additional tuition/fees
  • Yes
GPA requirements (to progress/graduate in the major)
  • 2.5 to declare major/2.0 to graduate

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Marketing

Germanna Community College (Associate of Arts and Sciences: Business Administration)

MAXIMIZE COURSE AND DEGREE PLANNINGGET CONNECTED WITH YOUR COMMUNITYBUILD CULTURAL COMPETENCEGET REAL EXPERIENCEPREPARING FOR LIFE AFTER COLLEGE
ExploreYear 1
  • Register for SDV 100.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
  • Schedule an appointment with your academic advisor each semester to discuss progress in your degree program.
  • Find and connect with a faculty mentor.
  • Develop strong Excel skills by completing ITE 115.
  • Log into Navigate and view its features to help you on your pathway.
  • Attend diversity-focused events on campus.
  • Identify a mentor in a diversity organization.
  • Get involved with a professional or student organization.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to marketing through the career coach.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Create Linkedln profile.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Work with career services to build resume.
  • Take a career assessment through the career coach.
ExperienceYear 2
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Use Navigate to remain on your pathway.
  • Visit the VCU School of Business website to become familiar with upcoming course offerings, syllabi, and professors.
  • Get involved with service-learning opportunities.
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or School of Business-related events.
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Find out about VCU REAL.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Register for SDV 100.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
  • Schedule an appointment with your academic advisor each semester to discuss progress in your degree program.
  • Find and connect with a faculty mentor.
  • Develop strong Excel skills by completing ITE 115.
  • Log into Navigate and view its features to help you on your pathway.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend diversity-focused events on campus.
  • Identify a mentor in a diversity organization.
GET REAL EXPERIENCE
  • Get involved with a professional or student organization.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to marketing through the career coach.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Create Linkedln profile.
PREPARING FOR LIFE AFTER COLLEGE
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Work with career services to build resume.
  • Take a career assessment through the career coach.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Use Navigate to remain on your pathway.
  • Visit the VCU School of Business website to become familiar with upcoming course offerings, syllabi, and professors.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Get involved with service-learning opportunities.
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or School of Business-related events.
GET REAL EXPERIENCE
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Find out about VCU REAL.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.

Course equivalent
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Marketing

Germanna Community College (Associate of Arts and Sciences: Business Administration)

Germanna Community College courses
CourseTitleEquivalent courseCreditsRequirements
SDV 100College Success SkillsUNIV 1011Elective
ENG 111College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement.UNIV 111-1123General education
ITE 115Introduction to Computer Applications and ConceptsINFO 160, 161, 1623Major (Business Foundation)
ECO 201Principles of Economics: MacroeconomicsECON 2113Major (Business Foundation)
BUS 100Introduction to BusinessBUSN 2013Major (Business Foundation)
ENG 112College Composition  IIUNIV 2003General education
MTH 161Precalculus IMATH 1413General education
Laboratory ScienceLaboratory Science: BIO 101, CHM 101, GOL 105, PHY 201.VCU equivalent4General education
ECO 202Principles of Economics: MicroeconomicsECON 2103Major (Business Foundation)
Transfer electiveTransfer electiveVCU equivalent3Elective
Laboratory ScienceLaboratory Science: BIO 101, 102, CHM 101, 102, GOL 105, 106, PHY 201, 202.VCU equivalent4General education
MTH 261Applied CalculusBUSN 2123Major (Business Foundation)
HISHistory elective (select 1): HIS 101, 102, 111, 112, 121, 122HIST3General education
ACC 211Principles of Accounting IACCT 2033Major (Business Foundation)
HumanitiesHumanities elective (select 1): ART 101, 102, HUM 100, MUS 121, PHI 101, 220, REL 231VCU equivalent3General education
ENGAny 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252ENGL3General education
HIS History elective (select 1): HIS 101, 102, 111, 112, 121, 122HIST 3General education
CST 100Public SpeakingBUSN 2253Major (Business Foundation)
HumanitiesHumanities elective (select 1): ART 101, 102, HUM 100, MUS 121, PHI 101, 220, REL 231VCU equivalent3General education
ACC 212Principles of Accounting IIACCT 2043Major (Business Foundation)
Germanna credits transferred to VCU60
VCU courses
CourseTitleCreditsRequirements
INFO 166Digital Literacy: Database Skills1Major (Business Foundation)
BUSN 325Organizational Communication3Major (Advanced Business Core)
BUSN 499Business Knowledge Exam0Major (Advanced Business Core)
FIRE 311Financial Management3Major (Advanced Business Core)
MGMT 303Creativity and Ideation3Major (Advanced Business Core)
MGMT 310Managing People in Organizations3Major (Advanced Business Core)
MGMT 434Strategic Management (capstone)3Major (Advanced Business Core)
MKTG 301Marketing Principles3Major (Advanced Business Core)
SCMA 301Business Statistics I3Major (Advanced Business Core)
BUSN 323Legal Environment of Business3Major
INFO 360Business Information Systems 3Major
MGMT 319Leadership 3Major
MKTG 310Information for Marketing Decisions 3Major
SCMA 320Production/Operations Management 3Major
MKTG 302Marketing Problems 3Major
MKTG 315Buyer Behavior3Major
MKTG/INTL 320International Marketing 3Major
Select four approved marketing electives (see VCU advisor) 15Major
Credits completed at VCU61
Bachelor's degree total121
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