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2020-2021

Bachelor of Science: Marketing

VCU

Community college:
Associate of Arts and Sciences: Business Administration (Paul D. Camp Community College)
Paul D. Camp Community College [View Image] Paul D. Camp Community College
Program description

The major in marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business.

Career opportunities

A major in Marketing prepares students for careers in marketing research, product and brand management, advertising and marketing communication, experiential and digital marketing, sales, and retail or logistics management. 

Marketing researchers gather and analyze data on consumers, competitors, trends, and the success of marketing efforts. The growth of data analytics means a rising need for marketing research skills. Brand managers develop a brand’s lasting and positive impact on the marketplace by strategically aligning all advertising, promotion, pricing, product, packaging, and distribution decisions. Product managers develop a strategic vision for delivering value to customers that is unique relative to competitors’ offerings and manages the product line’s designers and engineers. Product designers create product or service innovations. Advertising and marketing communications develop the primary creative force for messages and strategically where and when to communicate them. Experiential marketing engages consumers with a brand through active participation in events and customer experiences. Digital marketing creates content or brand experiences, interacts with customers or communicates marketing messages via websites, mobile platforms, or social media. Sales develops relationships with clients and create solutions for them that will grow their business in a mutually satisfactory manner. Retail and logistics managers are in charge of the systems of delivering products to consumers or business customers through stores and online or physical distribution channels. 

Bachelor-level job titles
  • Account Executive/Manager
  • Brand Analyst
  • Business Dev. Representative
  • Client Services Coordinator
  • Communications Specialist
  • Content Strategist
  • Digital MKTG Coordinator/Specialist
  • Media Buyer, Analyst
  • MKTG Asst./Associate/Coordinator
  • MKTG Research Analyst/Specialist
  • Search Engine Optimization (SEO) Specialist
  • Social Media Specialist/Coordinator
Graduate and professional level job titles
  • Business Development Manager
  • Chief Marketing Officer
  • Consultant
  • Market Research Director
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

If you would like to meet with a Transfer Center advisor,please fill out our online advising request form.

Please sign-up for this Transfer Map by completing the Letter of Interest.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Highest level of math required
  • MATH 200 or SCMA 212 or BUSN 212
  • STAT 210 or SCMA 301
Science required
  • Core only
Foreign language requirements
  • No
Additional tuition/fees
  • Yes
GPA requirements (to progress/graduate in the major)
  • 2.5 to declare major/2.0 to graduate

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Marketing

Paul D. Camp Community College (Associate of Arts and Sciences: Business Administration)

MAXIMIZE COURSE AND DEGREE PLANNINGGET CONNECTED WITH YOUR COMMUNITYBUILD CULTURAL COMPETENCEGET REAL EXPERIENCEPREPARING FOR LIFE AFTER COLLEGE
ExploreYear 1
  • Review steps for signing up for classes.
  • Register for SDV 100.
  • Schedule an appointment with your advisor every semester.
  • Be prepared for academic challenges in your classes. Use brainfuse online tutoring or Success Coaches to get ahead.
  • Start your math sequence and pass ENG 111-112.
  • Cultivate relationships with your professors.
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
  • Browse careers related to marketing through the Virginia Wizard.
  • Build a LinkedIn profile.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Take a career assessment through the Virginia Wizard.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on VCU Career Services’ Website.
ExperienceYear 2
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or School of Business-related events.
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two internships (job experiences) before your senior year of college.
  • Create a draft resume and bring it to your advisor for review.
  • Find out about VCU REAL.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Review steps for signing up for classes.
  • Register for SDV 100.
  • Schedule an appointment with your advisor every semester.
  • Be prepared for academic challenges in your classes. Use brainfuse online tutoring or Success Coaches to get ahead.
  • Start your math sequence and pass ENG 111-112.
  • Cultivate relationships with your professors.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
GET REAL EXPERIENCE
  • Browse careers related to marketing through the Virginia Wizard.
  • Build a LinkedIn profile.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
PREPARING FOR LIFE AFTER COLLEGE
  • Take a career assessment through the Virginia Wizard.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on VCU Career Services’ Website.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or School of Business-related events.
GET REAL EXPERIENCE
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two internships (job experiences) before your senior year of college.
  • Create a draft resume and bring it to your advisor for review.
  • Find out about VCU REAL.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.

Course equivalent
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Marketing

Paul D. Camp Community College (Associate of Arts and Sciences: Business Administration)

Paul D. Camp Community College courses
CourseTitleEquivalent courseCreditsRequirements
SDV 100College Success SkillsUNIV 1011Elective
ENG 111College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement.UNIV 111-1123General education
MTH 161PreCalculus IMATH 1413General education
ITE 115Introduction to Computer ApplicationsINFO 160, 161, 1623Major (Business Foundation)
HistorySelect from HIS 121 or HIS 111HIST3General education
ECO 201Principles of Economics: MacroeconomicsECON 2113Major (Business Foundation)
ENG 112College Composition IIUNIV 2003General education
MTH 261Applied CalculusBUSN 2123Major (Business Foundation)
HistorySelect from HIS 122 or HIS 112HIST3General education
ECO 202Principles of Economics: MicroeconomicsECON 2103Major (Business Foundation)
HumanitiesSelect from ART, MUS, PHI, REL, Foreign Language, English LiteratureVCU equivalent3General education
ScienceSelect from BIO 101, CHM 111 or PHYVCU equivalent4General education
Health/PE electiveVCU equivalent1Elective
CST 100Public SpeakingBUSN 2253Major (Business Foundation)
ACC 211Principles of Accounting IACCT 2033Major (Business Foundation)
Transfer ElectiveBUS 100 Introduction to BusinessBUSN 2013Major (Business Foundation)
ScienceSelect from BIO 101, 102, CHM 111, 112 or PHYVCU equivalent4General education
ACC 212Principles of Accounting IIACCT 2043Major (Business Foundation)
Health/PEVCU equivalent1Elective
HumanitiesSelect from ART, MUS, PHI, REL, Foreign Language, English LiteratureVCU equivalent3General education
Transfer ElectiveITE 215 Advanced Computer ApplicationsINFO 164, 165, 1663Major (Business Foundation)
Transfer ElectiveTransfer ElectiveVCU equivalent2Elective
Camp credits transferred to VCU61
VCU courses
CourseTitleCreditsRequirements
BUSN 325Organizational Communication3Major
BUSN 499Business Knowledge Exam0Major
FIRE 311Financial Management3Major
MGMT 303Creativity and Ideation3Major
MGMT 310Managing People in Organizations3Major
MGMT 434Strategic Management (capstone)3Major
MKTG 301Marketing Principles3Major
SCMA 301Business Statistics I3Major
BUSN 323Legal Environment of Business3Major
INFO 360Business Information Systems3Major
MGMT 319Leadership3Major
MKTG 310Information for Marketing Decisions3Major
SCMA 320Production/Operations Management3Major
MKTG 302Marketing Problems3Major
MKTG 315Buyer Behavior3Major
MKTG/INTL 320International Marketing3Major
Approved marketing electives (select five): see VCU advisor for course options.15Major
Credits completed at VCU60
Bachelor's degree total120
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