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2020-2021

Bachelor of Science: Marketing

VCU

Community college:
Associate of Science: Business Administration (Piedmont Virginia Community College)
Piedmont Virginia Community College [View Image] Piedmont Virginia Community College
Program description

The major in marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business.

Career opportunities

A major in Marketing prepares students for careers in marketing research, product and brand management, advertising and marketing communication, experiential and digital marketing, sales, and retail or logistics management. 

Marketing researchers gather and analyze data on consumers, competitors, trends, and the success of marketing efforts. The growth of data analytics means a rising need for marketing research skills. Brand managers develop a brand’s lasting and positive impact on the marketplace by strategically aligning all advertising, promotion, pricing, product, packaging, and distribution decisions. Product managers develop a strategic vision for delivering value to customers that is unique relative to competitors’ offerings and manages the product line’s designers and engineers. Product designers create product or service innovations. Advertising and marketing communications develop the primary creative force for messages and strategically where and when to communicate them. Experiential marketing engages consumers with a brand through active participation in events and customer experiences. Digital marketing creates content or brand experiences, interacts with customers or communicates marketing messages via websites, mobile platforms, or social media. Sales develops relationships with clients and create solutions for them that will grow their business in a mutually satisfactory manner. Retail and logistics managers are in charge of the systems of delivering products to consumers or business customers through stores and online or physical distribution channels. 

Bachelor-level job titles
  • Account Executive/Manager
  • Brand Analyst
  • Business Dev. Representative
  • Client Services Coordinator
  • Communications Specialist
  • Content Strategist
  • Digital MKTG Coordinator/Specialist
  • Media Buyer, Analyst
  • MKTG Asst./Associate/Coordinator
  • MKTG Research Analyst/Specialist
  • Search Engine Optimization (SEO) Specialist
  • Social Media Specialist/Coordinator
Graduate and professional level job titles
  • Business Development Manager
  • Chief Marketing Officer
  • Consultant
  • Market Research Director
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

If you would like to meet with a Transfer Center advisor,please fill out our online advising request form.

Please sign-up for this Transfer Map by completing the Letter of Interest.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Highest level of math required
  • MATH 200 or SCMA 212 or BUSN 212
  • STAT 210 or SCMA 301
Science required
  • Core only
Foreign language requirements
  • No
Additional tuition/fees
  • Yes
GPA requirements (to progress/graduate in the major)
  • 2.5 to declare major/2.0 to graduate

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Marketing

Piedmont Virginia Community College (Associate of Science: Business Administration)

MAXIMIZE COURSE AND DEGREE PLANNINGGET CONNECTED WITH YOUR COMMUNITYBUILD CULTURAL COMPETENCEGET REAL EXPERIENCEPREPARING FOR LIFE AFTER COLLEGE
ExploreYear 1
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
  • Take a career assessment through the Virginia Wizard.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on the VCU website.
ExperienceYear 2
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or School of Business-related events.
  • Find out about VCU REAL.
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two internships (job experiences) before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
GET REAL EXPERIENCE
PREPARING FOR LIFE AFTER COLLEGE
  • Take a career assessment through the Virginia Wizard.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on the VCU website.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or School of Business-related events.
GET REAL EXPERIENCE
  • Find out about VCU REAL.
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two internships (job experiences) before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.

Course equivalent
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Marketing

Piedmont Virginia Community College (Associate of Science: Business Administration)

Piedmont Virginia Community College courses
CourseTitleEquivalent courseCreditsRequirements
SDV 100College Success Skills UNIV 1011Elective
ENG 111College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement.UNIV 111-1123General education
ENG 112College Composition IIUNIV 2003General education
ITE 120Principles of Information Systems (or CSC 110)INFO 160, 162, 1663Major (Business Foundation)
MTH 161Precalculus I MATH 1413General education
MTH 261Applied Calculus BUSN 2123Major (Business Foundation)
ACC 211Principles of Accounting I ACCT 2033Major (Business Foundation)
ACC 213Accounting Lab I ACCT 2XX1Elective
ACC 212Principles of Accounting II ACCT 2043Major (Business Foundation)
ACC 214Accounting Lab II ACCT 2XX1Elective
BUS 100Introduction to Business BUSN 2013Major (Business Foundation)
ECO 201Principles of Economics: Macroeconomics ECON 2113Major (Business Foundation)
ECO 202Principles of Economics: Microeconomics ECON 2103Major (Business Foundation)
Science w/ LaboratorySelect 1: BIO 101, 106, 107; CHM 101, 111; GOL 105; NAS 131; PHY 100, 201 VCU equivalent4General education
Science w/ LaboratorySelect 1: BIO 101, 106, 107; CHM 101, 111; GOL 105; NAS 131; PHY 100, 201 VCU equivalent4General education
HumanitiesSelect 1: ART 101, 102; MUS 121; CST 250; PHI 100, 200; REL 230 VCU equivalent3General education
HumanitiesSelect 1: ENG 200-level literature; ART 101, 102; MUS 121; CST 250; PHI 100, 200; REL 230 VCU equivalent3General education
Social ScienceSelect 1: PSY 200, SOC 200, 210, PLS 135, 211, 241 VCU equivalent3General education
Transfer electiveCST 100 Public Speaking (or CST 110) BUSN 2253Major (Business Foundation)
Transfer electivesSelect three courses from PVCC approved list VCU equivalent9Elective
PVCC credits transferred to VCU62
VCU courses
CourseTitleCreditsRequirements
BUSN 325Organizational Communication3Major
BUSN 499Business Knowledge Exam0Major
FIRE 311Financial Management3Major
MGMT 303Creativity and Ideation3Major
MGMT 310Managing People in Organizations3Major
MGMT 434Strategic Management (capstone)3Major
MKTG 301Marketing Principles3Major
SCMA 301Business Statistics I3Major
BUSN 323Legal Environment of Business3Major
INFO 360Business Information Systems3Major
MGMT 319Leadership3Major
MKTG 310Information for Marketing Decisions3Major
SCMA 320Production/Operations Management3Major
MKTG 302Marketing Problems3Major
MKTG 315Buyer Behavior3Major
MKTG/INTL 320International Marketing3Major
Approved marketing electives (select five): see VCU advisor for course options.15Major
Credits completed at VCU60
Bachelor's degree total122
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