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2020-2021

Bachelor of Science: Mass Communications with a concentration in advertising

VCU

Community college:
Associate of Arts and Sciences: General Studies (Germanna Community College)
Germanna Community College [View Image] Germanna Community College
Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising and student services, based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge and practice of a multidisciplinary and evolving media environment. The school values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance and community engagement.

The school offers a Bachelor of Science in Mass Communications with specialization in one of three concentrations: advertising, journalism and public relations. The school also awards the Master of Science in Mass Communications, with concentrations in the areas of integrated PR and advertising, multimedia journalism, and strategic public relations.



Career opportunities

The concentration in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations and media companies.

Bachelor-level job titles
  • Advertising Sales Agent
  • Graphic Designer
  • Illustrator
  • Marketing Research Analyst
  • Multimedia Artists & Animators
  • Public Relations Specialist
  • Retail Sales Management
  • Search Marketing Strategists
  • Social Science Research Assistant
  • Software Developer
  • Technical Writer
  • Web Developer
Graduate and professional level job titles
  • Advertising & Promotions Manager
  • Advertising/Marketing Firm Executive
  • Consultant
  • Copywriter
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

If you would like to meet with a Transfer Center advisor,please fill out our online advising request form.

Please sign-up for this Transfer Map by completing the Letter of Interest.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Degree requirements in Bulletin
Highest level of math required
  • STAT 210
Science required
  • Core only
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Mass Communications with a concentration in advertising

Germanna Community College (Associate of Arts and Sciences: General Studies)

MAXIMIZE COURSE AND DEGREE PLANNINGGET CONNECTED WITH YOUR COMMUNITYBUILD CULTURAL COMPETENCEGET REAL EXPERIENCEPREPARING FOR LIFE AFTER COLLEGE
ExploreYear 1
  • Register for SDV 100.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
  • Schedule an appointment with your academic advisor each semester to discuss progress in your degree program.
  • Find and connect with a faculty mentor.
  • Log into Navigate and view its features to help you on your pathway.
  • Attend diversity-focused events on campus.
  • Identify a mentor in a diversity organization.
  • Get involved with a professional or student organization.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to advertising through the career coach
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Create Linkedln profile.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Work with career services to build resume.
  • Take a career assessment through the career coach.
ExperienceYear 2
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Use Navigate to remain on your pathway.
  • Visit the VCU Robertson School website to become familiar with upcoming course offerings, syllabi, and professors.
  • Get involved with service-learning opportunities.
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Robertson School-related events.
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Find out about VCU REAL.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Register for SDV 100.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
  • Schedule an appointment with your academic advisor each semester to discuss progress in your degree program.
  • Find and connect with a faculty mentor.
  • Log into Navigate and view its features to help you on your pathway.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend diversity-focused events on campus.
  • Identify a mentor in a diversity organization.
GET REAL EXPERIENCE
  • Get involved with a professional or student organization.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to advertising through the career coach
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Create Linkedln profile.
PREPARING FOR LIFE AFTER COLLEGE
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Work with career services to build resume.
  • Take a career assessment through the career coach.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Use Navigate to remain on your pathway.
  • Visit the VCU Robertson School website to become familiar with upcoming course offerings, syllabi, and professors.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Get involved with service-learning opportunities.
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Robertson School-related events.
GET REAL EXPERIENCE
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Find out about VCU REAL.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.

Course equivalent
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Mass Communications with a concentration in advertising

Germanna Community College (Associate of Arts and Sciences: General Studies)

Germanna Community College courses
CourseTitleEquivalent courseCreditsRequirements
SDV 100College Success SkillsUNIV 1011Elective
ENG 111College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement.UNIV 111-1123General education
HIS 121U.S. History IHIST 1033Major
MTH 154Quantitative ReasoningMATH 1313General education
ENG 112College Composition  IIUNIV 2003General education
MTH 155Statistical ReasoningSTAT 2083General education
HIS 122U.S. History IIHIST 1043Major
CST 100Public Speaking (or CST 110 or CST 126)SPCH 1213Major
Laboratory ScienceLaboratory Science (select one): BIO 101, CHM 101, GOL 105, or PHY 201VCU equivalent4General education
HumanitiesART 102 History and Appreciation of Art IIARTH 1033Major
ENGAny 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252ENGL ___3General education
Social SciencePLS 135 American National Politics (or PLS 211)POLI 1033Major
Laboratory ScienceLaboratory Science (select one): BIO 101, 102, CHM 101, 102, GOL 105, 106, or PHY 201, 202VCU equivalent4General education
HumanitiesHumanities elective (select 1): any course from ART, ENG (literature), HUM, PHI, REL. VCU equivalent3General education
Social ScienceECO 120 Survey of EconomicsECON 2033Major
Transfer electiveForeign Language 101 (the VCU foreign language requirement is waived if the student completed up through the third level of a foreign language in high school; select alternate humanities elective if foreign language is waived)VCU equivalent3 to 4General education
Transfer electiveForeign Language 102 (the VCU foreign language requirement is waived if the student completed up through the third level of a foreign language in high school; select alternate elective if foreign language is waived)VCU equivalent3 to 4Elective
Transfer electiveTransfer electiveVCU equivalent3Elective
Transfer electiveTransfer elective VCU equivalent3Elective
Transfer electiveTransfer elective VCU equivalent3Elective
Germanna credits transferred to VCU60
VCU courses
CourseTitleCreditsRequirements
Bachelor of Science: Mass Communications with a concentration in advertising/creative
MASC 101Mass Communications (this is the prerequisite for all other MASC classes; consider completing this class during the summer) 3Major
MKTG 301Marketing Principles 3Major
POLI or URSP ___Upper-level POLI or URSP course (300- or 400-level)3Major
ENGL ___Upper-level ENGL literature course (300- or 400-level)3Major
MASC 201Curiousness3Major
MASC 204Story (or MASC 203 Journalism Writing)3Major
MASC 300Technical Prowess3Major
MASC 380History of Advertising3Major
MASC 392Perspicuousness3Major
MASC 394Imagination3Major
MASC 409 Truth and Honor (or MASC 408 Communications Ethics and Law)3Major
MASC 450Style3Major
MASC 451Invention3Major
MASC 481Completeness3Major
MASC 499Career Minded3Major
MASC ___Upper-level MASC electives (300- or 400-level)6Major
Upper-level electives (300- or 400-level courses)6Elective
Credits completed at VCU60
Bachelor's degree total120
Bachelor of Science: Mass Communications with a concentration in advertising/strategic
MASC 101Mass Communications (this is the prerequisite for all other MASC classes; consider completing this class during the summer)3Major
MKTG 301Marketing Principles 3Major
POLI or URSP ___Upper-level POLI or URSP course (300- or 400-level)3Major
ENGL ___Upper-level ENGL literature course (300- or 400-level)3Major
MASC 201Curiousness3Major
MASC 204Story (or MASC 203 Journalism Writing)3Major
MASC 380History of Advertising3Major
MASC 398Awareness3Major
MASC 399Empathy3Major
MASC 409 Truth and Honor (or MASC 408 Communications Ethics and Law)3Major
MASC 459Judgment3Major
MASC 481Completeness3Major
MASC 493Fieldwork/Internship3Major
MASC 499Career Minded3Major
MASC ___Upper-level MASC electives (300- or 400-level)9Major
Upper-level electives (300- or 400-level courses)6Elective
Credits completed at VCU60
Bachelor's degree total120
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