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2020-2021

Bachelor of Science: Mass Communications with a concentration in advertising

VCU

Community college:
Associate of Science: General Studies (Piedmont Virginia Community College)
Piedmont Virginia Community College [View Image] Piedmont Virginia Community College
Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising and student services, based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge and practice of a multidisciplinary and evolving media environment. The school values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance and community engagement.

The school offers a Bachelor of Science in Mass Communications with specialization in one of three concentrations: advertising, journalism and public relations. The school also awards the Master of Science in Mass Communications, with concentrations in the areas of integrated PR and advertising, multimedia journalism, and strategic public relations.



Career opportunities

The concentration in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations and media companies.

Bachelor-level job titles
  • Advertising Sales Agent
  • Graphic Designer
  • Illustrator
  • Marketing Research Analyst
  • Multimedia Artists & Animators
  • Public Relations Specialist
  • Retail Sales Management
  • Search Marketing Strategists
  • Social Science Research Assistant
  • Software Developer
  • Technical Writer
  • Web Developer
Graduate and professional level job titles
  • Advertising & Promotions Manager
  • Advertising/Marketing Firm Executive
  • Consultant
  • Copywriter
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

If you would like to meet with a Transfer Center advisor,please fill out our online advising request form.

Please sign-up for this Transfer Map by completing the Letter of Interest.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Degree requirements in Bulletin
Highest level of math required
  • STAT 210
Science required
  • Core only
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Mass Communications with a concentration in advertising

Piedmont Virginia Community College (Associate of Science: General Studies)

MAXIMIZE COURSE AND DEGREE PLANNINGGET CONNECTED WITH YOUR COMMUNITYBUILD CULTURAL COMPETENCEGET REAL EXPERIENCEPREPARING FOR LIFE AFTER COLLEGE
ExploreYear 1
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
  • Take a career assessment through the Virginia Wizard.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on the VCU website.
ExperienceYear 2
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Attend a talk or other event sponsored by the Robertson School, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Robertson School-related events.
  • Find out about VCU REAL.
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two internships (job experiences) before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
GET REAL EXPERIENCE
PREPARING FOR LIFE AFTER COLLEGE
  • Take a career assessment through the Virginia Wizard.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on the VCU website.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Attend a talk or other event sponsored by the Robertson School, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
BUILD CULTURAL COMPETENCE
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Robertson School-related events.
GET REAL EXPERIENCE
  • Find out about VCU REAL.
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two internships (job experiences) before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.

Course equivalent
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Mass Communications with a concentration in advertising

Piedmont Virginia Community College (Associate of Science: General Studies)

Piedmont Virginia Community College courses
CourseTitleEquivalent courseCreditsRequirements
SDV 100College Success SkillsUNIV 1011Elective
ENG 111College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement.UNIV 111-1123General education
ENG 112College Composition IIUNIV 2003General education
ENGSelect 1: ENG 200-level literature ENGL3General education
HISHIS 121 U.S. History IHIST 1033Major
HISHIS 122 U.S. History IIHIST 1043Major
MTH 154Quantitative ReasoningMATH 1313General education
MTH 155 or MTH 245Statistical Reasoning or Statistics ISTAT 208 or STAT 2103Major
CST 100Principles of Public SpeakingSPCH 1213Elective
ITE 119Information LiteracyINFO 160, 161, 1683Elective
HumanitiesSelect 1: ART 101, 102; MUS 121; CST 250; PHI 100, 200VCU equivalent3General education
HumanitiesART 102 History and Appreciation of ART IIARTH 1043Major
Science w/ LaboratorySelect 1: BIO 101, 106, 107; CHM 101, 111; GOL 105; NAS 131; PHY 100, 201VCU equivalent4General education
Science w/ LaboratorySelect 1: BIO 101, 106, 107; CHM 101, 111; GOL 105; NAS 131; PHY 100, 201VCU equivalent4General education
Social SciencePLS 211 U.S. Government (or PLS 135)POLI 1033Major
Social ScienceECO 201 MacroeconomicsECON 2113Major
Social ScienceECO 202 MicroeconomicsECON 2103Major
Transfer electiveTransfer elective (foreign language 101 recommended; see note below about VCU's foreign language requirement)VCU equivalent3 to 4General education
Transfer electiveTransfer elective (foreign language 102 recommended; see note below about VCU's foreign language requirement)VCU equivalent3 to 4General education
Transfer electiveTransfer elective (recommend taking CST 114 Survey of Mass Media through shared distance learning with John Tyler CC)VCU equivalent3Elective
Transfer electiveTransfer electiveVCU equivalent3Elective
PVCC credits transferred to VCU63
VCU courses
CourseTitleCreditsRequirements
Bachelor of Science: Mass Communications with a concentration in advertising/creative
Foreign language through the 102 level. (if not completed at PVCC) (This requirement can be fulfilled by means of completion of the 102-level of a language or waived if the student completed up through the third level of a foreign language in high school. Additionally, language waiver and placement testing options are available for native or heritage speakers of a non-english language.)0 to 8General education
MKTG 301Marketing Principles3Major
POLI or URSPUpper-level POLI or URSP course (300- or 400-level)3Major
ENGLUpper-level ENGL literature course (300- or 400-level)3Major
MASC 101Mass Communications (if CST 114 is not taken; see note above about taking CST 114 through John Tyler CC) Note: recommend take MASC 101 in the summer prior to fall enrollment at VCU if unable to take CST 1140 to 3Major
MASC 201Curiousness3Major
MASC 204Story (or MASC 203 Journalism Writing)3Major
MASC 300Technical Prowess3Major
MASC 380History of Advertising3Major
MASC 392Perspicuousness3Major
MASC 394Imagination3Major
MASC 409Truth and Honor (or MASC 408 Communications Ethics and Law)3Major
MASC 450Style3Major
MASC 451Invention3Major
MASC 481Completeness3Major
MASC 499Career Minded3Major
MASC Select two upper-level MASC electives (300- or 400-level)6Major
Upper-level electives (300- or 400-level courses)6Elective
Credits completed at VCU57
Bachelor's degree total120
Bachelor of Science: Mass Communications with a concentration in advertising/strategic
Foreign language through the 102 level. (if not completed at PVCC) (This requirement can be fulfilled by means of completion of the 102-level of a language or waived if the student completed up through the third level of a foreign language in high school. Additionally, language waiver and placement testing options are available for native or heritage speakers of a non-english language.)0 to 8General education
MKTG 301Marketing Principles3Major
POLI or URSPUpper-level POLI or URSP course (300- or 400-level)3Major
ENGLUpper-level ENGL literature course (300- or 400-level)3Major
MASC 101Mass Communications (if CST 114 is not taken; see note above about taking CST 114 through John Tyler CC) Note: recommend take MASC 101 in the summer prior to fall enrollment at VCU if unable to take CST 1140 to 3Major
MASC 201Curiousness3Major
MASC 204Story (or MASC 203 Journalism Writing)3Major
MASC 380History of Advertising3Major
MASC 398Awareness3Major
MASC 399Empathy3Major
MASC 409Truth and Honor (or MASC 408 Communications Ethics and Law)3Major
MASC 459Judgment3Major
MASC 481Completeness3Major
MASC 493Fieldwork/Internship3Major
MASC 499Career Minded3Major
MASCSelect three upper-level MASC electives (300- or 400-level)9Major
Upper-level electives (300- or 400-level courses)6Elective
Credits completed at VCU57
Bachelor's degree total120
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