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2020-2021

Bachelor of Science: Mass Communications with a concentration in advertising

VCU

Community college:
Associate of Science: Social Sciences (Reynolds Community College)
Reynolds Community College [View Image] Reynolds Community College
Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising and student services, based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge and practice of a multidisciplinary and evolving media environment. The school values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance and community engagement.

The school offers a Bachelor of Science in Mass Communications with specialization in one of three concentrations: advertising, journalism and public relations. The school also awards the Master of Science in Mass Communications, with concentrations in the areas of integrated PR and advertising, multimedia journalism, and strategic public relations.



Career opportunities

The concentration in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations and media companies.

Bachelor-level job titles
  • Advertising Sales Agent
  • Graphic Designer
  • Illustrator
  • Marketing Research Analyst
  • Multimedia Artists & Animators
  • Public Relations Specialist
  • Retail Sales Management
  • Search Marketing Strategists
  • Social Science Research Assistant
  • Software Developer
  • Technical Writer
  • Web Developer
Graduate and professional level job titles
  • Advertising & Promotions Manager
  • Advertising/Marketing Firm Executive
  • Consultant
  • Copywriter
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

If you would like to meet with a Transfer Center advisor,please fill out our online advising request form.

Please sign-up for this Transfer Map by completing the Letter of Interest.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Degree requirements in Bulletin
Highest level of math required
  • STAT 210
Science required
  • Core only
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Mass Communications with a concentration in advertising

Reynolds Community College (Associate of Science: Social Sciences)

MAXIMIZE COURSE AND DEGREE PLANNINGGET CONNECTED WITH YOUR COMMUNITYBUILD CULTURAL COMPETENCEGET REAL EXPERIENCEPREPARING FOR LIFE AFTER COLLEGE
ExploreYear 1
  • Attend Reynolds orientation (SOAR).
  • Register for SDV 100.
  • Be prepared for academic challenges in your classes and use tutoring resources to get ahead.
  • Use Navigate to schedule an appointment with your academic advisor each semester.
  • Cultivate relationships with your professors.
  • Apply to the Reynolds Pathways Program.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Browse careers related to advertising through the Virginia Wizard.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Build a LinkedIn profile.
  • Take a career assessment through the Virginia Wizard.
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on VCU Career Services’ Website.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Assess your preparation for a career by completing a Gap Analysis.
  • Create, upload and update your resume to the College Central Network.
ExperienceYear 2
  • Meet with your academic advisor.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Explore the Robertson School website to become familiar with the concentrations of the degree (advertising, journalism, and public relations).
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Mass Communications-related events.
  • Continue learning a foreign language, or make a plan for undertaking that study at VCU.
  • Learn about short-term, semester and year-long study abroad options.
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two job experiences/internships before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
  • Find out about VCU REAL.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Attend Reynolds orientation (SOAR).
  • Register for SDV 100.
  • Be prepared for academic challenges in your classes and use tutoring resources to get ahead.
  • Use Navigate to schedule an appointment with your academic advisor each semester.
  • Cultivate relationships with your professors.
  • Apply to the Reynolds Pathways Program.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
  • Attend cultural events at community college and/or VCU and celebrate diversity.
GET REAL EXPERIENCE
  • Browse careers related to advertising through the Virginia Wizard.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Build a LinkedIn profile.
PREPARING FOR LIFE AFTER COLLEGE
  • Take a career assessment through the Virginia Wizard.
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on VCU Career Services’ Website.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Assess your preparation for a career by completing a Gap Analysis.
  • Create, upload and update your resume to the College Central Network.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Meet with your academic advisor.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Explore the Robertson School website to become familiar with the concentrations of the degree (advertising, journalism, and public relations).
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Mass Communications-related events.
  • Continue learning a foreign language, or make a plan for undertaking that study at VCU.
  • Learn about short-term, semester and year-long study abroad options.
GET REAL EXPERIENCE
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two job experiences/internships before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
  • Find out about VCU REAL.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.

Course equivalent
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Mass Communications with a concentration in advertising

Reynolds Community College (Associate of Science: Social Sciences)

Reynolds Community College courses
CourseTitleEquivalent courseCreditsRequirements
SDV 100College Success SkillsUNIV 1011Elective
ENG 111College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement.UNIV 111-1123General education
MTH 154Quantitative ReasoningMATH 1313General education
Foreign LanguageForeign Language 101VCU equivalent4General education
HIS 121U.S. History IHIST 1033Major
HLT/PEDHealth/Physical Education ElectiveVCU equivalent1Elective
ENG 112College Composition  IIUNIV 2003General education
MTH 245Statistics ISTAT 2103Major
HIS 122U.S. History IIHIST 1043Major
Foreign LanguageForeign Language 102VCU equivalent4General education
ITE 115Introduction to Computer Applications and ConceptsINFO 160, 161, 1623Elective
Laboratory ScienceSelect 1: BIO 101, 107, CHM 101, GOL 105, or PHY 201VCU equivalent4General education
Laboratory ScienceSelect 1: BIO 101, 102, 107, CHM 101, GOL 105, or PHY 201VCU equivalent4General education
ENGAny 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252ENGL3General education
ENGAny 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252ENGL3General education
Social/Behavioral ScienceSelect 1: PSY 200, 230, SOC 200, 210, PLS 211VCU equivalent3Major
Social/Behavioral ScienceECO 120 Survey of Economics (or take both ECO 201 and ECO 202)ECON 2033 to 6Major
Transfer ElectiveCST 114 Introduction to Mass Media (if available). If not available, select another elective.MASC 1013Major
Transfer electiveTransfer elective. Select two electives if ECO 120 is selected or one if taking ECO 201-202.VCU equivalent3 to 6Elective
Reynolds credits transferred to VCU60
VCU courses
CourseTitleCreditsRequirements
Bachelor of Science: Mass Communications with a concentration in advertising/creative
MASC 101Mass Communications (if CST 114 is not taken; see note above about taking CST 114). Note: MASC 101 is the prerequisite for all other MASC courses.0 to 3Major
ARTH 104Survey of Art II3Major
MKTG 301Marketing Principles 3Major
POLI or URSPUpper-level POLI or URSP course (300- or 400-level)3Major
ENGLUpper-level ENGL literature course (300- or 400-level)3Major
MASC 201Curiousness3Major
MASC 204Story (or MASC 203 Journalism Writing)3Major
MASC 300Technical Prowess3Major
MASC 380History of Advertising3Major
MASC 392Perspicuousness3Major
MASC 394Imagination3Major
MASC 409Truth and Honor (or MASC 408 Communications Ethics and Law)3Major
MASC 450Style3Major
MASC 451Invention3Major
MASC 481Completeness3Major
MASC 499Career Minded3Major
MASCSelect two upper-level MASC electives (300- or 400-level)6Major
Select two upper-level electives (300- or 400-level)6Elective
Credits completed at VCU60
Bachelor's degree total120
Bachelor of Science: Mass Communications with a concentration in advertising/strategic
MASC 101Mass Communications (if CST 114 is not taken; see note above about taking CST 114). Note: MASC 101 is the prerequisite for all other MASC courses.0 to 3Major
ARTH 104Survey of Art II3Major
MKTG 301Marketing Principles 3Major
POLI or URSPUpper-level POLI or URSP course (300- or 400-level)3Major
ENGLUpper-level ENGL literature course (300- or 400-level)3Major
MASC 201Curiousness3Major
MASC 204Story (or MASC 203 Journalism Writing)3Major
MASC 380History of Advertising3Major
MASC 398Awareness3Major
MASC 399Empathy3Major
MASC 409Truth and Honor (or MASC 408 Communications Ethics and Law)3Major
MASC 459Judgment3Major
MASC 481Completeness3Major
MASC 493Fieldwork/Internship3Major
MASC 499Career Minded3Major
MASCSelect three upper-level MASC electives (300- or 400-level)9Major
Upper-level electives (300- or 400-level courses)6Elective
Credits completed at VCU60
Bachelor's degree total120
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