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2020-2021

Bachelor of Science: Mass Communications with a concentration in public relations

VCU

Community college:
Associate of Arts and Sciences: General Studies (Germanna Community College)
Germanna Community College [View Image] Germanna Community College
Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising and student services, based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge and practice of a multidisciplinary and evolving media environment. The school values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance and community engagement.

The school offers a Bachelor of Science in Mass Communications with specialization in one of three concentrations: advertising, journalism and public relations. The school also awards the Master of Science in Mass Communications, with concentrations in the areas of integrated PR and advertising, multimedia journalism, and strategic public relations.

Career opportunities

Public Relations is a broad field that spans all industries and businesses. PR graduates can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international non-profits and small businesses. This wide variety of opportunities is due to the fact that PR people are professional communicators, and all organizations, big and small, must communicate with a variety of audiences in order to succeed.    

The Richard T. Robertson School of Media and Culture’s undergraduate program in PR prepares graduates to successfully enter the public relations field.

Bachelor-level job titles
  • Campaign Manager
  • Campaign/Audience Researcher
  • Community/Public Affairs Specialist
  • Development/Fundraising Manager
  • Employee Relations Specialist
  • Event Planner
  • Grant Writer
  • Investor Relations Manager
  • Marketing Manager
  • Media Relations Coordinator
  • Nonprofit Communications Manager
  • Risk and Crisis Communications Coordinator
Graduate and professional level job titles
  • Consultant
  • Director of Corporate Communications
  • Public Diplomacy Officer
  • Public Relations Manager
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

If you would like to meet with a Transfer Center advisor,please fill out our online advising request form.

Please sign-up for this Transfer Map by completing the Letter of Interest.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Degree requirements in Bulletin
Plan of study in Bulletin
Highest level of math required
  • STAT 208
Science required
  • 1-2 additional science courses
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Mass Communications with a concentration in public relations

Germanna Community College (Associate of Arts and Sciences: General Studies)

MAXIMIZE COURSE AND DEGREE PLANNINGGET CONNECTED WITH YOUR COMMUNITYBUILD CULTURAL COMPETENCEGET REAL EXPERIENCEPREPARING FOR LIFE AFTER COLLEGE
ExploreYear 1
  • Register for SDV 100.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
  • Schedule an appointment with your academic advisor each semester to discuss progress in your degree program.
  • Find and connect with a faculty mentor.
  • Log into Navigate and view its features to help you on your pathway.
  • Attend diversity-focused events on campus.
  • Identify a mentor in a diversity organization.
  • Get involved with a professional or student organization.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to public relations through the career coach.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Create Linkedln profile.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Work with career services to build resume.
  • Take a career assessment through the career coach.
ExperienceYear 2
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Use Navigate to remain on your pathway.
  • Visit the VCU Robertson School website to become familiar with upcoming course offerings, syllabi, and professors.
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Join a professional organization related to mass communications: International Public Relations Association (IPRA).
  • Attend a talk or other event sponsored by the VCU Robertson School, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
  • Get involved with service-learning opportunities.
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Robertson School-related events.
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Find out about VCU REAL.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Register for SDV 100.
  • Be prepared for academic challenges and utilize tutoring resources to get ahead.
  • Schedule an appointment with your academic advisor each semester to discuss progress in your degree program.
  • Find and connect with a faculty mentor.
  • Log into Navigate and view its features to help you on your pathway.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend diversity-focused events on campus.
  • Identify a mentor in a diversity organization.
GET REAL EXPERIENCE
  • Get involved with a professional or student organization.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to public relations through the career coach.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Create Linkedln profile.
PREPARING FOR LIFE AFTER COLLEGE
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Work with career services to build resume.
  • Take a career assessment through the career coach.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Use Navigate to remain on your pathway.
  • Visit the VCU Robertson School website to become familiar with upcoming course offerings, syllabi, and professors.
GET CONNECTED WITH YOUR COMMUNITY
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Join a professional organization related to mass communications: International Public Relations Association (IPRA).
  • Attend a talk or other event sponsored by the VCU Robertson School, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
BUILD CULTURAL COMPETENCE
  • Get involved with service-learning opportunities.
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Robertson School-related events.
GET REAL EXPERIENCE
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Find out about VCU REAL.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.

Course equivalent
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Mass Communications with a concentration in public relations

Germanna Community College (Associate of Arts and Sciences: General Studies)

Germanna Community College courses
CourseTitleEquivalent courseCreditsRequirements
SDV 100College Success SkillsUNIV 1011Elective
ENG 111College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement.UNIV 111-1123General education
MTH 154Quantitative ReasoningMATH 1313General education
HIS 121U.S. History IHIST 1033Major
ENG 112College Composition  IIUNIV 2003General education
MTH 155Statistical ReasoningSTAT 2083General education
HIS 122U.S. History IIHIST 1043Major
CST 100Public Speaking (or CST 110 or CST 126)SPCH 1213General education
Laboratory ScienceLaboratory Science (select one): BIO 101, CHM 101, GOL 105, or PHY 201VCU equivalent4General education
ENGAny 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252VCU equivalent3General education
HumanitiesHumanities: select from ART 101, 102, 106, REL, or HUM 100VCU equivalent3General education
Social SciencePLS 135 American National Politics (or PLS 211)POLI 1033Major
Laboratory ScienceLaboratory Science (select one): BIO 101, 102, CHM 101, 102, GOL 105, 106, or PHY 201, 202VCU equivalent4General education
HumanitiesHumanities elective (select from ART, ENG (literature), HUM, MUS, PHI, REL)VCU equivalent3General education
Social ScienceECO 120 Survey of EconomicsECON 2033Major
Transfer electiveForeign Language 101 (the VCU foreign language requirement is waived if the student completed up through the third level of a foreign language in high school; select alternate humanities elective if foreign language is waived)VCU equivalent3 to 4General education
Transfer electiveForeign Language 102 (the VCU foreign language requirement is waived if the student completed up through the third level of a foreign language in high school; select alternate elective if foreign language is waived)VCU equivalent3 to 4General education
Transfer electiveTransfer electiveVCU equivalent3Elective
Transfer electiveTransfer electiveVCU equivalent3Elective
Transfer electiveTransfer electiveVCU equivalent3Elective
Germanna credits transferred to VCU60
VCU courses
CourseTitleCreditsRequirements
MASC 101Mass Communications (this is the prerequisite for all other MASC classes; consider completing this class during the summer) 3Major
ENGL 304Advanced Writing3Major
MGMT 310Managing People in Organizations3Major
MKTG 301Marketing Principles 3Major
ENGL ___Upper-level ENGL literature course3Major
POLI or ENGL__Upper-level POLI or ENGL writing course (ENGL 310, 367, 393)3Major
MASC 203Journalism Writing3Major
MASC 210Public Relations3Major
MASC 333Public Relations Technical Writing and Media Relations3Major
MASC 334Visual Communications and Design for Public Relations3Major
MASC 336Social Media for Public Relations3Major
MASC 337Public Relations Strategy3Major
MASC 335Multimedia production for Public Relations3Major
MASC 338Public Relations Professionalism3Major
MASC 408Communications Ethics and Law3Major
MASC 425Public Relations Research Methods3Major
MASC 439Agency (capstone)3Major
MASC 493Fieldwork/Internship3Major
MASCSelect two of the following MASC courses: MASC 423. 424, 433, 435, 438, 4886Major
Credits completed at VCU60
Bachelor's degree total120
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