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2020-2021

Bachelor of Science: Mass Communications with a concentration in public relations

VCU

Community college:
Associate of Science: Mass Communications (John Tyler Community College)
John Tyler Community College [View Image] John Tyler Community College
Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising and student services, based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge and practice of a multidisciplinary and evolving media environment. The school values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance and community engagement.

The school offers a Bachelor of Science in Mass Communications with specialization in one of three concentrations: advertising, journalism and public relations. The school also awards the Master of Science in Mass Communications, with concentrations in the areas of integrated PR and advertising, multimedia journalism, and strategic public relations.

Career opportunities

Public Relations is a broad field that spans all industries and businesses. PR graduates can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international non-profits and small businesses. This wide variety of opportunities is due to the fact that PR people are professional communicators, and all organizations, big and small, must communicate with a variety of audiences in order to succeed.    

The Richard T. Robertson School of Media and Culture’s undergraduate program in PR prepares graduates to successfully enter the public relations field.

Bachelor-level job titles
  • Campaign Manager
  • Campaign/Audience Researcher
  • Community/Public Affairs Specialist
  • Development/Fundraising Manager
  • Employee Relations Specialist
  • Event Planner
  • Grant Writer
  • Investor Relations Manager
  • Marketing Manager
  • Media Relations Coordinator
  • Nonprofit Communications Manager
  • Risk and Crisis Communications Coordinator
Graduate and professional level job titles
  • Consultant
  • Director of Corporate Communications
  • Public Diplomacy Officer
  • Public Relations Manager
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

If you would like to meet with a Transfer Center advisor,please fill out our online advising request form.

Please sign-up for this Transfer Map by completing the Letter of Interest.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Degree requirements in Bulletin
Plan of study in Bulletin
Highest level of math required
  • STAT 208
Science required
  • 1-2 additional science courses
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Mass Communications with a concentration in public relations

John Tyler Community College (Associate of Science: Mass Communications)

MAXIMIZE COURSE AND DEGREE PLANNINGGET CONNECTED WITH YOUR COMMUNITYBUILD CULTURAL COMPETENCEGET REAL EXPERIENCEPREPARING FOR LIFE AFTER COLLEGE
ExploreYear 1
  • Log into Navigate and view its features to help you on your pathway.
  • Register for SDV 100.
  • Be prepared for academic challenges in your ENG and MTH classes. Visit the Academic Resource Center on either campus.
  • Schedule an appointment with your academic advisor each semester and cultivate relationships with your professors.
  • Apply to the John Tyler Pathways Program.
  • Attend Tyler orientation
  • Identify a mentor in a diversity organization.
  • Attend diversity-focused events on campus or in your community.
  • Create LinkedIn profile.
  • Get involved with a student or professional organization.
  • Explore the community college’s iGrad Job Genius Search Engine to look into building a career and financial future.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to public relations through the career coach.
  • Take a career assessment through the career coach.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Create, upload and update your resume to the College Central Network.
  • Understand how you will fund your education by taking advantage of free Financial Aid counseling.
ExperienceYear 2
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Join a professional organization related to public relations: International Public Relations Association (IPRA), The Public Affairs Council.
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Learn about short-term, semester and year-long study abroad options.
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.
  • Find out about VCU REAL.
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Log into Navigate and view its features to help you on your pathway.
  • Register for SDV 100.
  • Be prepared for academic challenges in your ENG and MTH classes. Visit the Academic Resource Center on either campus.
  • Schedule an appointment with your academic advisor each semester and cultivate relationships with your professors.
  • Apply to the John Tyler Pathways Program.
  • Attend Tyler orientation
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Identify a mentor in a diversity organization.
  • Attend diversity-focused events on campus or in your community.
GET REAL EXPERIENCE
  • Create LinkedIn profile.
  • Get involved with a student or professional organization.
  • Explore the community college’s iGrad Job Genius Search Engine to look into building a career and financial future.
  • Visit career services to begin cultivating your own virtual brand across all social media profiles.
  • Browse careers related to public relations through the career coach.
PREPARING FOR LIFE AFTER COLLEGE
  • Take a career assessment through the career coach.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Use SDV 100 to create a weekly and monthly budget.
  • Develop personal and career goals and create SMART steps for 2-3 "dream jobs."
  • Create, upload and update your resume to the College Central Network.
  • Understand how you will fund your education by taking advantage of free Financial Aid counseling.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Join a professional organization related to public relations: International Public Relations Association (IPRA), The Public Affairs Council.
BUILD CULTURAL COMPETENCE
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Learn about short-term, semester and year-long study abroad options.
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.
GET REAL EXPERIENCE
  • Find out about VCU REAL.
  • Attend Career & Internship Fairs throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.

Course equivalent
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Mass Communications with a concentration in public relations

John Tyler Community College (Associate of Science: Mass Communications)

John Tyler Community College courses
CourseTitleEquivalent courseCreditsRequirements
SDV 100College Success SkillsUNIV 1011Elective
ENG 111College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement.UNIV 111-1123General education
MTH 154Quantitative ReasoningMATH 1313General education
CST 100Public SpeakingSPCH 1213Elective
HIS 121U.S. History IHIST 1033Major
Foreign LanguageForeign Language 101 or elective (take elective course if successfully completed through the third level of a foreign language in high school).VCU equivalent3General education
ENG 112College Composition  IIUNIV 2003General education
MTH 155Statistical Reasoning (or MTH 245 Statistics I)STAT 2083General education
CST 114Survey of Mass MediaMASC 1013Major
HIS 122U.S. History IIHIST 1043Major
Foreign LanguageForeign Language 102 or elective (take elective course if successfully completed through the third level of a foreign language in high school).VCU equivalent3General education
CST 228Writing Across MediaMASC 2033Major
PLS 135American National Politics (or PLS 211)POLI 1033Major
ENGAny 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252ENGL3General education
Laboratory ScienceLaboratory science (select 1): BIO 101, CHM 101, CHM 111. PHY 101, PHY 201 (ENV 121 will be accepted if Associate degree is completed)VCU equivalent4General education
Art electiveArt elective (select 1): ART 180, ART 208, PHT 164VCU equivalent3General education
CST 221Public RelationsMASC 2103Major
ECO 120Survey of Economics Note: students can substitute ECO 201-202 but both courses must be takenECON 2033Major
Laboratory ScienceLaboratory science (select 1): BIO 101, BIO 102, CHM 101, CHM 111. PHY 101, PHY 201 (ENV 121 will be accepted if Associate degree is completed)VCU equivalent4General education
Transfer electiveTransfer elective (select 1): ACC 211, ECO 202, ITE 115, PHI 220, PSY 200, REL 230, SOC 200, HLT 160, ITE 119 (note: select ECO 202 if ECO 201 is taken).VCU equivalent3Elective
John Tyler Credits Transferred to VCU60
VCU courses
CourseTitleCreditsRequirements
Foreign language through the 102 level. (This requirement can be fulfilled by means of completion of the 102-level of a language or waived if the student completed up through the third level of a foreign language in high school. Additionally, language waiver and placement testing options are available for native or heritage speakers of a non-english language.) 0 to 8General education (not waived by associate degree)
ENGL 304Advanced Writing3Major
MGMT 310Managing People in Organizations3Major
MKTG 301Marketing Principles 3Major
ENGL ___Upper-level ENGL literature course3Major
POLI or ENGL__Upper-level POLI or ENGL writing course (ENGL 310, 393, 491)3Major
MASC 333Public Relations Technical Writing and Media Relations3Major
MASC 334Visual Communications and Design for Public Relations3Major
MASC 336Social Media for Public Relations3Major
MASC 337Public Relations Strategy3Major
MASC 335Multimedia production for Public Relations3Major
MASC 338Public Relations Professionalism3Major
MASC 408Communications Ethics and Law3Major
MASC 425Public Relations Research Methods3Major
MASC 439Agency (capstone)3Major
MASC 493Fieldwork/Internship3Major
MASCSelect two of the following MASC courses: MASC 423. 424, 433, 435, 438, 4886Major
Open electives9Elective
Credits Completed at VCU60
Bachelor's degree total120
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