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2020-2021

Bachelor of Science: Mass Communications with a concentration in public relations

VCU

Community college:
Associate of Science: General Studies (Northern Virginia Community College)
Northern Virginia Community College [View Image] Northern Virginia Community College
Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising and student services, based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge and practice of a multidisciplinary and evolving media environment. The school values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance and community engagement.

The school offers a Bachelor of Science in Mass Communications with specialization in one of three concentrations: advertising, journalism and public relations. The school also awards the Master of Science in Mass Communications, with concentrations in the areas of integrated PR and advertising, multimedia journalism, and strategic public relations.

Career opportunities

Public Relations is a broad field that spans all industries and businesses. PR graduates can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international non-profits and small businesses. This wide variety of opportunities is due to the fact that PR people are professional communicators, and all organizations, big and small, must communicate with a variety of audiences in order to succeed.    

The Richard T. Robertson School of Media and Culture’s undergraduate program in PR prepares graduates to successfully enter the public relations field.

Bachelor-level job titles
  • Campaign Manager
  • Campaign/Audience Researcher
  • Community/Public Affairs Specialist
  • Development/Fundraising Manager
  • Employee Relations Specialist
  • Event Planner
  • Grant Writer
  • Investor Relations Manager
  • Marketing Manager
  • Media Relations Coordinator
  • Nonprofit Communications Manager
  • Risk and Crisis Communications Coordinator
Graduate and professional level job titles
  • Consultant
  • Director of Corporate Communications
  • Public Diplomacy Officer
  • Public Relations Manager
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

If you would like to meet with a Transfer Center advisor,please fill out our online advising request form.

Please sign-up for this Transfer Map by completing the Letter of Interest.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Degree requirements in Bulletin
Plan of study in Bulletin
Highest level of math required
  • STAT 208
Science required
  • 1-2 additional science courses
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Mass Communications with a concentration in public relations

Northern Virginia Community College (Associate of Science: General Studies)

MAXIMIZE COURSE AND DEGREE PLANNINGGET CONNECTED WITH YOUR COMMUNITYBUILD CULTURAL COMPETENCEGET REAL EXPERIENCEPREPARING FOR LIFE AFTER COLLEGE
ExploreYear 1
  • Register for SDV 100 or SDV 101.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Meet with your academic advisor or counselor each semester.
  • Cultivate relationships with your professors.
  • Use Navigate to connect with your advisor and create a program plan.
  • Attend cultural events at NOVA and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
  • Browse careers related to public relations through the NOVA career planning system.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Build a LinkedIn profile.
ExperienceYear 2
  • Meet with your academic advisor or counselor.
  • Complete requirements for the associate’s degree. Earn at least a minimum cumulative GPA of 2.5.
  • Continue to use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Join a professional organization related to mass communications: International Public Relations Association (IPRA), The Public Affairs Council.
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Learn about short-term, semester and year-long study abroad options at VCU.
  • Speak with employers that visit campus throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Find out about VCU REAL.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Register for SDV 100 or SDV 101.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Meet with your academic advisor or counselor each semester.
  • Cultivate relationships with your professors.
  • Use Navigate to connect with your advisor and create a program plan.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend cultural events at NOVA and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
GET REAL EXPERIENCE
  • Browse careers related to public relations through the NOVA career planning system.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Build a LinkedIn profile.
PREPARING FOR LIFE AFTER COLLEGE

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Meet with your academic advisor or counselor.
  • Complete requirements for the associate’s degree. Earn at least a minimum cumulative GPA of 2.5.
  • Continue to use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
GET CONNECTED WITH YOUR COMMUNITY
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Join a professional organization related to mass communications: International Public Relations Association (IPRA), The Public Affairs Council.
BUILD CULTURAL COMPETENCE
  • Continue to partner with diversity leader/ facilitator/ mentor to move towards cultural competence.
  • Get involved with service-learning opportunities.
  • Attend diversity-focused events on campus and in your community (i.e. international festival).
  • Learn about short-term, semester and year-long study abroad options at VCU.
GET REAL EXPERIENCE
  • Speak with employers that visit campus throughout the year.
  • Acquire career related experience (e.g., job, internship, organization involvement).
  • Run for leadership in your student organization.
  • If your GPA is 3.5 or higher, consider applying for the VCU Honors College.
  • Find out about VCU REAL.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.

Course equivalent
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Mass Communications with a concentration in public relations

Northern Virginia Community College (Associate of Science: General Studies)

Northern Virginia Community College courses
CourseTitleEquivalent courseCreditsRequirements
SDV 100 (or SDV 101)College Success SkillsUNIV 1011Elective
ENG 111College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement.UNIV 111-1123General education
CST ElectiveSelect 1: CST 100 Principles of Public Speaking OR CST 110 Introduction to Communication OR CST 126 Interpersonal CommunicationSPCH 1213Elective
MTH 154Quantitative ReasoningMATH 1313General education
Humanities/Fine Arts ElectiveSelect 1: ART 101 History and Appreciation of Art I OR MUS 121 Music Appreciation I OR PHI 101 Introduction to Philosophy I VCU equivalent3General education
ENG 112College Composition  IIUNIV 2003General education
HIS ElectiveHIS 121 U.S. History IHIST 1033Major
Physical or Life Science w/ LabSelect 1: BIO 101 General Biology I OR CHM 101 Introductory Chemistry I OR GOL 105 Physical Geology OR PHY 101 Introduction to Physics I OR PHY 150 Elements of Astronomy VCU equivalent4General education
ITE 115 (or ITE 119)Introduction to Computer Applications and Concepts (or ITE 119)INFO 160, 161, 1623Elective
Social/Behavioral Science ElectiveHIS 122 U.S. History II HIST 1043Major
Humanities/Fine Arts ElectiveSelect 1: CST 151 Film Appreciation I OR ENG 241 Survey of American Literature I OR ENG 242 Survey of American Literature II OR ENG 243 Survey of English Literature I OR ENG 244 Survey of English Literature II OR ENG 251 Survey of World Literature I OR ENG 252 Survey of World Literature IIVCU equivalent3General education
Physical or Life Science w/ LabSelect 1: BIO 101 General Biology I OR BIO 102 General Biology II OR CHM 101 Introductory Chemistry I OR CHM 102 Introductory Chemistry II OR GOL 105 Physical Geology OR GOL 106 Historical Geology OR PHY 101 Introduction to Physics I OR PHY 102 Introduction to Physics II OR PHY 150 Elements of Astronomy VCU equivalent4General education
Social/Behavioral Science ElectiveSelect 1: PLS 135 American National Politics OR PLS 211 US Government IPOLI 1033Major
Open ElectiveMTH 245 Statistics ISTAT 2103Major
Open ElectiveECO 120 Survey of EconomicsECON 2033Major
Open ElectiveSelect 1: PLS 241 International Relations I OR REL 231 Religions of the World IPOLI 105 or RELS 3113General education
Open ElectiveSelect 1: HIS 241 History of Russia I OR HIS 251 History of Middle East Civilization I OR HIS 281 History of Virginia IHIST 3XX3Major
Open ElectiveART 102 History and Appreciation of ArtARTH 1043Elective
Open ElectiveSelect 1: GEO 220 World Regional Geography OR GEO 230 Political GeographyURSP 3XX3Elective
Open ElectiveCST 114 Introduction to Mass Media (Shared Services Distance Learning (SSDL) through John Tyler CC)MASC 1013Major
Northern Virginia Credits Transferred to VCU60
VCU courses
CourseTitleCreditsRequirements
Foreign language through the 102 level.   (This requirement can be fulfilled by means of completion of the 102-level of a language or waived if the student completed up through the third level of a foreign language in high school.  Additionally, language waiver and placement testing options are available for native or heritage speakers of a non-english language.) 0 to 8General education (not waived by associate degree)
ENGL 304Persuasive Writing3Major
MGMT 310Managing People in Organizations3Major
MKTG 301Marketing Principles 3Major
ENGL ___Upper-level ENGL literature course3Major
POLI or ENGL__Upper-level POLI or ENGL writing course (ENGL 310, 393, 491)3Major
MASC 203Journalism Writing3Major
MASC 210Public Relations3Major
MASC 333Public Relations Technical Writing and Media Relations3Major
MASC 334Visual Communications and Design for Public Relations3Major
MASC 336Social Media for Public Relations3Major
MASC 337Public Relations Strategy3Major
MASC 335Multimedia production for Public Relations3Major
MASC 338Public Relations Professionalism3Major
MASC 408Communications Ethics and Law3Major
MASC 425Public Relations Research Methods3Major
MASC 439Agency (capstone)3Major
MASC 493Fieldwork/Internship3Major
MASCSelect two of the following MASC courses: MASC 423. 424, 433, 435, 438, 4886Major
Open electives0 to 3Elective
CREDITS COMPLETED AT VCU 60
Bachelor's degree total120
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