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2020-2021

Bachelor of Science: Mass Communications with a concentration in public relations

VCU

Community college:
Associate of Science: General Studies (Piedmont Virginia Community College)
Piedmont Virginia Community College [View Image] Piedmont Virginia Community College
Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising and student services, based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge and practice of a multidisciplinary and evolving media environment. The school values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance and community engagement.

The school offers a Bachelor of Science in Mass Communications with specialization in one of three concentrations: advertising, journalism and public relations. The school also awards the Master of Science in Mass Communications, with concentrations in the areas of integrated PR and advertising, multimedia journalism, and strategic public relations.

Career opportunities

Public Relations is a broad field that spans all industries and businesses. PR graduates can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international non-profits and small businesses. This wide variety of opportunities is due to the fact that PR people are professional communicators, and all organizations, big and small, must communicate with a variety of audiences in order to succeed.    

The Richard T. Robertson School of Media and Culture’s undergraduate program in PR prepares graduates to successfully enter the public relations field.

Bachelor-level job titles
  • Campaign Manager
  • Campaign/Audience Researcher
  • Community/Public Affairs Specialist
  • Development/Fundraising Manager
  • Employee Relations Specialist
  • Event Planner
  • Grant Writer
  • Investor Relations Manager
  • Marketing Manager
  • Media Relations Coordinator
  • Nonprofit Communications Manager
  • Risk and Crisis Communications Coordinator
Graduate and professional level job titles
  • Consultant
  • Director of Corporate Communications
  • Public Diplomacy Officer
  • Public Relations Manager
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

If you would like to meet with a Transfer Center advisor,please fill out our online advising request form.

Please sign-up for this Transfer Map by completing the Letter of Interest.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Degree requirements in Bulletin
Plan of study in Bulletin
Highest level of math required
  • STAT 208
Science required
  • 1-2 additional science courses
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Mass Communications with a concentration in public relations

Piedmont Virginia Community College (Associate of Science: General Studies)

MAXIMIZE COURSE AND DEGREE PLANNINGGET CONNECTED WITH YOUR COMMUNITYBUILD CULTURAL COMPETENCEGET REAL EXPERIENCEPREPARING FOR LIFE AFTER COLLEGE
ExploreYear 1
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
  • Take a career assessment through the Virginia Wizard.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on the VCU website.
ExperienceYear 2
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Attend a talk or other event sponsored by the Robertson School, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Robertson School-related events.
  • Find out about VCU REAL.
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two internships (job experiences) before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
GET REAL EXPERIENCE
PREPARING FOR LIFE AFTER COLLEGE
  • Take a career assessment through the Virginia Wizard.
  • Assess your preparation for a career by completing a Gap Analysis.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on the VCU website.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
GET CONNECTED WITH YOUR COMMUNITY
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Attend a talk or other event sponsored by the Robertson School, consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
BUILD CULTURAL COMPETENCE
  • Learn about short-term, semester and year-long study abroad options.
  • Consider learning a foreign language to open doors to international organizations and future study.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Robertson School-related events.
GET REAL EXPERIENCE
  • Find out about VCU REAL.
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two internships (job experiences) before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.

Course equivalent
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Mass Communications with a concentration in public relations

Piedmont Virginia Community College (Associate of Science: General Studies)

Piedmont Virginia Community College courses
CourseTitleEquivalent courseCreditsRequirements
SDV 100College Success SkillsUNIV 1011Elective
ENG 111College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement.UNIV 111-1123General education
ENG 112College Composition IIUNIV 2003General education
ENGSelect 1: ENG 200-level literatureENGL3General education
HISHIS 121 U.S. History IHIST 1033Major
HISHIS 122 U.S. History II HIST 1043Major
MTH 154Quantitative Reasoning MATH 1313General education
MTH 155 or MTH 245Statistical Reasoning or Statistics I STAT 208 or STAT 2103Major
CST 100Principles of Public Speaking SPCH 1213Elective
ITE 119Information Literacy INFO 160, 161, 1683Elective
HumanitiesSelect 1: ART 101, 102; MUS 121; CST 250; PHI 100, 200 VCU equivalent3General education
HumanitiesSelect from approved PVCC listVCU equivalent3Elective
Science w/ LaboratorySelect 1: BIO 101, 106, 107; CHM 101, 111; GOL 105; NAS 131; PHY 100, 201VCU equivalent4General education
Science w/ LaboratorySelect 1: BIO 101, 106, 107; CHM 101, 111; GOL 105; NAS 131; PHY 100, 201VCU equivalent4General education
Social SciencePLS 211 U.S. Government (or PLS 135) POLI 1033Major
Social ScienceECO 201 Macroeconomics ECON 2113Major
Social ScienceECO 202 Microeconomics ECON 2103Major
Transfer electiveTransfer elective (foreign language 101 recommended; see note below about VCU's foreign language requirement)VCU equivalent3 to 4General education
Transfer electiveTransfer elective (foreign language 102 recommended; see note below about VCU's foreign language requirement)VCU equivalent3 to 4General education
Transfer electiveTransfer elective (recommend taking CST 114 Survey of Mass Media through shared distance learning with John Tyler CC)VCU equivalent3Elective
Transfer elective Transfer elective VCU equivalent3Elective
PVCC credits transferred to VCU63
VCU courses
CourseTitleCreditsRequirements
Bachelor of Science: Mass Communications with a concentration in public relations
Foreign language through the 102 level. (if not completed at PVCC) (This requirement can be fulfilled by means of completion of the 102-level of a language or waived if the student completed up through the third level of a foreign language in high school. Additionally, language waiver and placement testing options are available for native or heritage speakers of a non-english language.)0 to 8General education
ENGL 304Advanced Writing3Major
MGMT 310Managing People in Organizations3Major
MKTG 301Marketing Principles3Major
ENGLUpper-level ENGL literature course3Major
POLI or ENGLUpper-level POLI or ENGL writing course (ENGL 310, 367, 393)3Major
MASC 101Mass Communications (if CST 114 is not taken; see note above about taking CST 114 through John Tyler CC) Note: recommend take MASC 101 in the summer prior to fall enrollment at VCU if unable to take CST 1143Major
MASC 203Journalism Writing3Major
MASC 210Public Relations3Major
MASC 333Public Relations Technical Writing and Media Relations3Major
MASC 334Visual Communications and Design for Public Relations3Major
MASC 336Social Media for Public Relations3Major
MASC 337Public Relations Strategy3Major
MASC 335Multimedia Production for Public Relations3Major
MASC 338Public Relations Professionalism3Major
MASC 408Communications Ethics and Law3Major
MASC 425Public Relations Research Methods3Major
MASC 439Agency (capstone)3Major
MASC 493Fieldwork/Internship3Major
MASCSelect two of the following MASC courses: MASC 423. 424, 433, 435, 438, 4886Major
Credits completed at VCU57
Bachelor's degree total120
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