Major map compass icon [View Image]
2020-2021

Bachelor of Science: Mass Communications with a concentration in public relations

VCU

Community college:
Associate of Science: Social Sciences (Reynolds Community College)
Reynolds Community College [View Image] Reynolds Community College
Program description

The Robertson School of Media and Culture prepares effective and skilled communicators through quality instruction, advising and student services, based on real-world applications. Through research, professional service and scholarship in applied communications, the school advances the knowledge and practice of a multidisciplinary and evolving media environment. The school values truth, ethics, creativity, innovation, collaboration, cultural diversity, shared governance and community engagement.

The school offers a Bachelor of Science in Mass Communications with specialization in one of three concentrations: advertising, journalism and public relations. The school also awards the Master of Science in Mass Communications, with concentrations in the areas of integrated PR and advertising, multimedia journalism, and strategic public relations.

Career opportunities

Public Relations is a broad field that spans all industries and businesses. PR graduates can be found representing professional sports teams, global clothing manufacturers, Hollywood production studios, energy companies, hospitals, international non-profits and small businesses. This wide variety of opportunities is due to the fact that PR people are professional communicators, and all organizations, big and small, must communicate with a variety of audiences in order to succeed.    

The Richard T. Robertson School of Media and Culture’s undergraduate program in PR prepares graduates to successfully enter the public relations field.

Bachelor-level job titles
  • Campaign Manager
  • Campaign/Audience Researcher
  • Community/Public Affairs Specialist
  • Development/Fundraising Manager
  • Employee Relations Specialist
  • Event Planner
  • Grant Writer
  • Investor Relations Manager
  • Marketing Manager
  • Media Relations Coordinator
  • Nonprofit Communications Manager
  • Risk and Crisis Communications Coordinator
Graduate and professional level job titles
  • Consultant
  • Director of Corporate Communications
  • Public Diplomacy Officer
  • Public Relations Manager
Contact information

 

VCU Transfer Center

Telephone: (804) 827-1349

Email: transferinfo@vcu.edu

If you would like to meet with a Transfer Center advisor,please fill out our online advising request form.

Please sign-up for this Transfer Map by completing the Letter of Interest.

Guaranteed transfer admission requirements

Completion of associate degree
Minimum GPA of 2.5
All courses must be completed with a grade of "C" or better

Degree requirements in Bulletin
Plan of study in Bulletin
Highest level of math required
  • STAT 208
Science required
  • 1-2 additional science courses
Foreign language requirements
  • Yes
Additional tuition/fees
  • No
GPA requirements (to progress/graduate in the major)
  • 2.5

Transfer major map
Visit majormaps.vcu.edu for the online version with links.
Sponsored by the Office of the Provost
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Mass Communications with a concentration in public relations

Reynolds Community College (Associate of Science: Social Sciences)

MAXIMIZE COURSE AND DEGREE PLANNINGGET CONNECTED WITH YOUR COMMUNITYBUILD CULTURAL COMPETENCEGET REAL EXPERIENCEPREPARING FOR LIFE AFTER COLLEGE
ExploreYear 1
  • Attend Reynolds orientation (SOAR).
  • Register for SDV 100.
  • Be prepared for academic challenges in your classes and use tutoring resources to get ahead.
  • Use Navigate to schedule an appointment with your academic advisor each semester.
  • Cultivate relationships with your professors.
  • Apply to the Reynolds Pathways Program.
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
  • Attend cultural events at community college and/or VCU and celebrate diversity.
  • Browse careers related to public relations through the Virginia Wizard.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Build a LinkedIn profile.
  • Take a career assessment through the Virginia Wizard.
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on VCU Career Services’ Website.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Assess your preparation for a career by completing a Gap Analysis.
  • Create, upload and update your resume to the College Central Network.
ExperienceYear 2
  • Meet with your academic advisor.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Explore the Robertson School website to become familiar with the concentrations of the degree (advertising, journalism, and public relations).
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Join a professional organization related to mass communications: International Public Relations Association (IPRA), The Public Affairs Council.
  • Attend a talk or other event sponsored by the Robertson School and consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Mass Communications-related events.
  • Continue learning a foreign language, or make a plan for undertaking that study at VCU.
  • Learn about short-term, semester and year-long study abroad options.
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two job experiences/internships before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
  • Find out about VCU REAL.
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.

Explore
MAXIMIZE COURSE AND DEGREE PLANNING
  • Attend Reynolds orientation (SOAR).
  • Register for SDV 100.
  • Be prepared for academic challenges in your classes and use tutoring resources to get ahead.
  • Use Navigate to schedule an appointment with your academic advisor each semester.
  • Cultivate relationships with your professors.
  • Apply to the Reynolds Pathways Program.
GET CONNECTED WITH YOUR COMMUNITY
BUILD CULTURAL COMPETENCE
  • Attend VCU’s annual Intercultural Festival or another community intercultural event.
  • Attend cultural events at community college and/or VCU and celebrate diversity.
GET REAL EXPERIENCE
  • Browse careers related to public relations through the Virginia Wizard.
  • Explore the community college’s iGrad’s Job Genius Search Engine to look into building a career and financial future.
  • Build a LinkedIn profile.
PREPARING FOR LIFE AFTER COLLEGE
  • Take a career assessment through the Virginia Wizard.
  • Familiarize yourself with the Career Services offered at Community College and VCU and explore Career Pathways on VCU Career Services’ Website.
  • Practice independent living skills (such as money management, self-care, time management, and personal responsibility).
  • Assess your preparation for a career by completing a Gap Analysis.
  • Create, upload and update your resume to the College Central Network.

Experience
MAXIMIZE COURSE AND DEGREE PLANNING
  • Meet with your academic advisor.
  • Be prepared for academic challenges in your classes. Use tutoring resources to get ahead.
  • Research scholarship opportunities and explore your eligibility for the Two-Year College Transfer Grant.
  • Explore the Robertson School website to become familiar with the concentrations of the degree (advertising, journalism, and public relations).
GET CONNECTED WITH YOUR COMMUNITY
  • Visit the VCU campus and attend a transfer admission session.
  • Research housing for next year.
  • Join a professional organization related to mass communications: International Public Relations Association (IPRA), The Public Affairs Council.
  • Attend a talk or other event sponsored by the Robertson School and consider joining a VCU club, or meeting with VCU students to make professional and personal connections.
BUILD CULTURAL COMPETENCE
  • Attend VCU cultural events, including the monthly Global Café, VCU Diversity Scholars in Research week, or Mass Communications-related events.
  • Continue learning a foreign language, or make a plan for undertaking that study at VCU.
  • Learn about short-term, semester and year-long study abroad options.
GET REAL EXPERIENCE
  • Attend Career & Internship Fairs at community college or VCU to explore your interests.
  • Plan to complete at least two job experiences/internships before your senior year of college.
  • Create a draft resume and bring it to career services advisor or workshop for review.
  • Find out about VCU REAL.
PREPARING FOR LIFE AFTER COLLEGE
  • Conduct informational interviews or shadow someone in a field of career interest.
  • Using LinkedIn, connect to at least 10 people. Check out the VCU alumni page in My Network.
  • Consider who you would like to have serve as professional and academic references for future letters of recommendation.
  • Use the cost calculator to estimate your tuition/fees as an upperclassman at VCU.
  • Take advantage of free Financial Aid counseling.

Course equivalent
Major map compass icon [View Image]
2020-2021

Bachelor of Science: Mass Communications with a concentration in public relations

Reynolds Community College (Associate of Science: Social Sciences)

Reynolds Community College courses
CourseTitleEquivalent courseCreditsRequirements
SDV 100College Success SkillsUNIV 1011Elective
ENG 111College Composition I Note: students with credit for AP English Language and Composition will only receive credit for UNIV 111 at VCU and should take ENG 112 to fulfill the VCU composition requirement.UNIV 111-1123General education
MTH 154Quantitative ReasoningMATH 1313General education
Foreign LanguageForeign Language 101VCU equivalent4General education
HIS 121U.S. History IHIST 1033Major
HLT/PEDHealth/Physical Education ElectiveVCU equivalent1Elective
ENG 112College Composition  IIUNIV 2003General education
MTH 245Statistics ISTAT 2103Major
HIS 122U.S. History IIHIST 1043Major
Foreign LanguageForeign Language 102VCU equivalent4General education
ITE 115Introduction to Computer Applications and ConceptsINFO 160, 161, 1623Elective
Laboratory ScienceSelect 1: BIO 101, 107, CHM 101, GOL 105, or PHY 201VCU equivalent4General education
Laboratory ScienceSelect 1: BIO 101, 102, 107, CHM 101, GOL 105, or PHY 201VCU equivalent4General education
ENGAny 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252ENGL3General education
ENGAny 200-level ENG literature course (select 1): ENG 241, 242, 243, 244, 251, 252ENGL3General education
Social/Behavioral SciencePLS 211 U.S. Government POLI 1033Major
Social/Behavioral ScienceECO 120 Survey of Economics (or ECO 201-202)ECON 203 (or ECON 210-211)3 to 6Major
Transfer ElectiveCST 114 Introduction to Mass Media (if available). If not available, select alternate elective.MASC 1013Major
Transfer ElectiveSelect two electives6Elective
Reynolds credits transferred to VCU60
VCU courses
CourseTitleCreditsRequirements
MASC 101Mass Communications (if CST 114 is not taken; see note above about taking CST 114) Note: MASC 101 is the prerequisite for all other MASC courses.0 to 3Major
ENGL 304Advanced Writing3Major
MGMT 310Managing People in Organizations3Major
MKTG 301Marketing Principles 3Major
ENGLUpper-level ENGL literature course3Major
POLI or ENGLUpper-level POLI or ENGL writing course (ENGL 310, 393, 491)3Major
MASC 203Journalism Writing3Major
MASC 210Public Relations3Major
MASC 333Public Relations Technical Writing and Media Relations3Major
MASC 334Visual Communications and Design for Public Relations3Major
MASC 336Social Media for Public Relations3Major
MASC 337Public Relations Strategy3Major
MASC 335Multimedia production for Public Relations3Major
MASC 338Public Relations Professionalism3Major
MASC 408Communications Ethics and Law3Major
MASC 425Public Relations Research Methods3Major
MASC 439Agency (capstone)3Major
MASC 493Fieldwork/Internship3Major
MASCSelect two of the following MASC courses: MASC 423. 424, 433, 435, 438, 4886Major
Credits completed at VCU`120
Bachelor's degree total120
View graphic version