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Tristana Nesvig Trani has worked at VCU since 2001 but joined the University Public Affairs team in 2012 to direct social media strategy and integration. She plans and creates content for the main VCU social media sites, consults on university branding projects and acts as a social media community strategist — offering guidance and training for the numerous social media administrators across the university and its academic medical center.
Previously, Nesvig Trani worked as a strategic planner with VCU University Marketing. In this position, she researched and developed brand strategies and integrated communication plans; assisted in concept development and coordination of multimedia advertising campaigns; and wrote copy/script on websites, print materials, advertisements and video productions. Prior to that, she worked as a strategic planner at the Martin Agency.
A two-time VCU alumna, Nesvig Trani received her bachelor’s degree in English in 1997 and a master’s in strategic planning from the VCU Brandcenter in 2000. She is a member of the Public Relations Society of America.