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College of Humanities & Sciences

Richard T. Robertson School of Media and Culture

This page was updated in May 2021, and it reflects recent research. It will be updated on an annual basis.

 

Corporate Social Responsibility 

Choi, M., Overton, H. K., & McKeever, R. (2018). When Organizational Advocacy and Public Advocacy Intersect in CSR: Examining stage of partnership and activism in CSR partnerships. Journal of Public Interest Communications, 2(2), 264-288.

Lee, Y. J., Yoon, H. J., O’Donnell, N. H. (2021). The effect of number of follower cues and organization type on perceived social norm responses to CSR campaigns on social media: A gender comparison. Journal of Interactive Advertising. Online first: https://doi.org/10.1080/15252019.2020.1838974

Lee, Y. J., Yoon, H. J., O’Donnell, N. H. (2018). The effects of information cues on perceived legitimacy of corporate social responsibility initiatives on social networking sites. Journal of Business Research. 83, 202–214. DOI: 10.1016/j.jbusres.2017.09.039

Overton, H.K., Choi, M., Weatherred, J., & Zhang, N. (2020). Testing the viability of emotions and issue involvement as predictors of CSA response behaviors. Journal of Applied Communication Research, 48(6), 695-713. 

Song, B., & Wen, J. (2020). Online corporate social responsibility communication strategies and stakeholder engagements: A comparison of controversial versus noncontroversial industries. Corporate Social Responsibility and Environment Management, 27(2), 881-896. https://doi.org/10.1002/csr.1852 

Song, B., Wen, J., & Ferguson, M. A. (2018). Towards effective CSR in controversial industry sector: Effect of industry sector, corporate reputation, and company-cause fit. Journal of Marketing Communication, 1-25.

Tao, W., Song, B., Ferguson, M. A., & Kochhar, S. (2018). Employees’ prosocial behavioral intentions through empowerment in CSR decision-making. Public Relations Review, 44(5), 667-680.

 

Crisis Communication

Tao, W. & Song, B. (2020). The interplay between post-crisis response strategy and pre-crisis corporate associations. Public Relations Review.42(2), 101883.

Wen, T. J., Li, J., & Song, B. (In press). Does public segmentation matter in crisis communication? The interplay between public segmentation and crisis response strategies. Corporate Communications: An International Journal.  

Guidry, J.P.D., Messner, M., Jin, Y., & Medina-Messner, V. (2015). From #Mcdonaldsfail to #Dominossucks: An analysis of Instagram images about the 10 largest fast food companies. Corporate Communications: An International Journal 20(3), 344-359

 

Health Communication:

Alkazemi, M. F., & Van Stee, S. K. (2020). Electronic direct-to-consumer advertising of pharmaceuticals: an assessment of textual and visual content of websites. Health education research, 35(2), 134-151.

Choi, M., & McKeever, B.W. (2019). News Framing of Avian Flu: Media advocacy & response to a public health crisis. Newspaper Research Journal, 40 (4), 451-466.

Guidry, J., Austin, L.L., O’Donnell, N.H., Coman, I., Lovari, A., & Messner, M. (2020). Tweeting the #flushot: Beliefs, barriers, and perceived threats during different periods of the 2018–2019 flu season. Journal of Primary Care and Community Health. 11, 1-10. https://doi.org/10.1177/2150132720932722

Guidry, J. P. D., Carlyle, K. E., Perrin, P. B., LaRose, J. G., Ryan, M., & Messner, M. (2019). A path model of psychosocial constructs predicting Zika vaccine uptake intent. Vaccine, 37, 5233-5241.

Guidry, J.P.D., Carlyle, K.E., LaRose, J.G., Perrin, P., Ryan, M., Messner, M., & Adams, J. (2018). Framing and visual type: Effect on future Zika vaccine uptake intent. Journal of Public Health Research, 7(1).

Guidry, J.P.D., Laestadius, L.I., Vraga, E.K., Miller, C.A., Perrin, P.B., Burton, C.W., Ryan, M., Fuemmeler, B.F., Carlyle, K.E. (2020). Willingness to get the COVID-19 Vaccine with and without emergency use authorization. American Journal of Infection Control, 49(2), 137-142.

Guidry, J.P.D., Miller, C.A., Ksinan, A.J., Rohan, J.M., Winter, M.A., Carlyle, K.E., & Fuemmeler, B.F. (2021). COVID-19 related misinformation and parents of pediatric cancer patients. Emerging Infectious Diseases, 27(2), 650-652.

Guidry, J., O’Donnell, N. H., Miller, C., Carlyle, K., Perrin, P. (2020). Pinning pain, despair, and distress: Suicide–related visual content on Pinterest. Crisis: The Journal of Crisis Intervention and Suicide Prevention.11(5)1-8.

Guidry, J., Vraga, E.V., Coman I., O’Donnell, N. H. Nihar, S., (2020). (S)pin the flu vaccine: Recipes for concern. Vaccine. 38(3). 5498–5506.

Guidry, J.P.D., Vraga, E., Miller, C.A., Laestadius, L.I., Occa, A., Nan, X., Ming, H., Qin, Y., Fuemmeler, B.F. & Carlyle, K.E. (2020). HPV Vaccine on Pinterest: Before and After Pinterest’s Actions to Moderate Content. American Journal of Public Health, 110 (S3), S305-S311

O’Donnell, N. H., Guidry, J. P. D. (2020). #BeTheMatch: Assessing how personal narratives on Reddit promote the importance of donating bone marrow. Journal of Health Communication. 

25(8) 660-670. DOI:10.1080/10810730.2020.1836088 

O’Donnell, N. H., Willoughby, J. F. (2017). Photo–sharing social media for eHealth: Analyzing perceived message effectiveness of sexual health information on Instagram. The Journal of Visual Communication in Medicine. 40(4), 149–159. DOI: 10.1080/17453054.2017.1384995

 

International Communication:

Alkazemi, M.F., Fahmy, S., & Wanta, W. (2018). The promise to the Arab world: Attributes of U.S. President Obama in Arabic-language tweets. International Communication Gazette, 80(2), 119-134. https://doi.org/10.1177/1748048517727207

Alkazemi, M.F., Wei, H. & Wanta, W. (2019). Terrorists or pilgrims: A comparison of attributes of Chinese Muslims in the world press. Journal of Media and Religion, 18(1), 13-26.

McIntyre, K., & Sobel, M. (2021). Salary, suppression, and spies: Journalistic challenges in Uganda. Journalism Studies, 22(2).

Moreno, A., Navarro, C., & Alkazemi, M.F. (2018). How the public and public relations professionals interpret leadership in Spain: Results from the comgap study. Corporate Communications: An International Journal, 23(1), 84-99. https://doi.org/10.1108/CCIJ-11-2016-0076

Roman, N., Alkazemi, M. F., & Stewart, M. C. (2020). Tweeting about terror: A world systems theory approach to comparing international newspaper coverage online. International Communication Gazette, 82(6), 507-525.

Sobel, M., & McIntyre, K. (2018). The State of Journalism and Press Freedom in Post-Genocide Rwanda. Journalism & Mass Communication Quarterly, 96(2), 558-578.

 

Journalism Studies:

McIntyre, K. (2020). ‘Tell me something good’: Testing the longitudinal effects of constructive news using the Google Assistant. Electronic News, 14(1), 37-54. 

McIntyre, K. (2019). Solutions Journalism: The Effects of Including Solution Information in News Stories About Social Problems. Journalism Practice, 13(8), 1029-1033.

McIntyre, K., Dahmen, N., & Abdenour, J. (2018). The contextualist function: U.S. newspaper journalists value social responsibility. Journalism, 19(12), 1657-1675.

McIntyre, K. & Gyldensted, C. (2018). Positive psychology as a theoretical foundation for constructive journalism. Journalism Practice, 12(6), 662-678. 

McIntyre, K., & Lough, K. (2019). Toward a clearer conceptualization and operationalization of solutions journalism. Journalism.

 

Nonprofit Communication 

Guidry, J.P.D., Waters, R. D., & Saxton, G. D. (2014). Moving social marketing beyond personal change to social change: Strategically using Twitter to mobilize supporters into vocal advocates. Journal of Social Marketing 4(3),240-260

Song, B., & Wen, T. J. (2018). Integrating Incidental and Integral Emotions in Non-Profit Communications: An Experiment of Blood Donation Message. International Journal of Strategic Communication, 1-18.

     

Political Communication:

Alkazemi, M.F., & Wanta, W. (2018). The effect of oil prices on the media agenda: A model of agenda building. Newspaper Research Journal, 39(2), 232-244. https://doi.org/10.1177/0739532918775655

Barnidge, M., Gunther, A., Kim, J., Hong, Y., Perryman, M. R., Tay, S. K., & Knisely, S. Politically motivated selective exposure and perceived media bias. Communication Research. Advance online publication. doi: 10.1177/0093650217713066

McLaughlin, B., McLeod, D., Davis, C., Perryman, M. R. & Mun, K. Elite cues, news coverage, and partisan support for compromise. Journalism and Mass Communication Quarterly, 94, p. 862 -882. doi: 10.1177/1077699016655755

Meganck, S.L., Guidry, J.P.D., Messner, M. & Medina-Messner, V. (2019). @JunckerEU vs. @MartinSchulz: How leading candidates in the 2014 European Parliament Elections campaigned on Twitter. First Monday.

Men, L. R., Yang, A., Song, B., & Kiousis, S. (2018). Government-public relationship cultivation in the digital era: The impact of public engagement and political leadership communication on social media. International Journal of Strategic Communication 12(3), 252-268. 

Perryman, M.R., Where the Other Side Gets News: Audience Perceptions of Selective Exposure in the 2016 Election, International Journal of Public Opinion Research, Volume 32, Issue 1, March 2020, Pages 89–110, https://doi.org/10.1093/ijpor/edz012

Perryman, M. R. Biased Gatekeepers? Perceived hostile media attention in the 2016 U.S. presidential election. Forthcoming at Journalism Studies. doi:10.1080/1461670X.2019.1598888

Perryman, M. R., Davis, C. R., & Hull, S. Perceived community acceptance of same-sex marriage: Persuasive press, projection, and pluralistic ignorance.

Perryman, M., Foley, J., & Wagner, M. (2020). Is Bad News Biased? How Poll Reporting Affects Perceptions of Media Bias and Presumed Voter Behavior. International Journal of Communication, 14, 21. https://ijoc.org/index.php/ijoc/article/view/13167

Wagner, M.W. & Perryman, M.R. Mediated Democracy: Politics, the News, and Citizenship in the 21st Century. CQ Press.

 

Scholarship of Teaching and Learning:

Alkazemi, M.F. (2021). Teaching in Different Cultures. Struggles, Strategies and Scholarship of Teaching Race. (R. Blom and G. Daniels, Eds.). Rowman & Littlefield.

Alnashmi, E., Alkazemi, M.F., & Wanta, W. (2018). Journalism and mass communication education in the Arab world: Towards a typology. International Communication Gazette 80(5). https://doi.org/10.1177/1748048517747492

Al-Sumait, F. Tryzna, M., Alkazemi, M.F. & Boone, E. L. (In Press). Evaluating Intercultural Communication Competence in the Expatriate-Majority State of Kuwait. Journal of Intercultural Communication. 21(3).

O’Donnell, N. H., Messner, M., Medina-Messner, V., Crenshaw, J., Rodriguez, R., & Tugas, F.  (2020). How Mass Communication Programs Can Facilitate Voter Engagement on Campus. Teaching Journalism & Mass Communication, 10(2),  55-58. 

O’Donnell, N. H. (2019) “Think different”: How to incite creativity with a two–word campaign challenge. Journal of Public Relations Education. 5(2). 132–138.

Messner, M., Medina-Messner, V., & Guidry, J. (2016). Global Health and Social Media: Using Instagram and Twitter in an open online class for global service-learning projects. Communication Teacher, 30(4), 185-189.

 

Social Media:

Alkazemi, M. F., Bayramzadeh, S., Alkhubaizi, N. B., & Alayoub, A. (2019). The physical environment and patient satisfaction ratings on social media: an exploratory study. Facilities.

Alkazemi, M. F., Guidry, J. P., Almutairi, E., & Messner, M. (2020). # Arabhealth on Instagram: Examining Public Health Messages to Arabian Gulf State Audiences. Health Communication, 1-9.

Choi, M., & McKeever, B.W. (2020). Culture and Health Communication: A comparative content analysis of tweets from the United States and Korea. International Journal of Communication. 

Guidry, J.P.D., Austin, L. L., Carlyle, K. E., Freberg, K., Cacciatore, M., Jin, Y., & Messner, M. (2018). Welcome or Not: Comparing# Refugee Posts on Instagram and Pinterest. American Behavioral Scientist, 62(4), 512-531.

Guidry, J.P.D. & Benotsch, E.  (2019). Pinning to Cope: Using Pinterest for Chronic Pain Management. Health Education and Behavior. doi: 10.1177/1090198118824399

Guidry, J.P.D., Meganck, S.L., Lovari, A., Messner, M., Adams, J., Sherman, S., & Medina-Messner, V. (2019). Tweeting about #diseases and #publichealth: Communicating global health issues across nations. Health Communication, 1-9.

O’Donnell, N. H. (2018). Storied lives on Instagram: Factors associated with the need for personal visual identity. Visual Communication Quarterly. 25(3). 131–142. DOI:10.1080/15551393.2018.1490186

 

Trade Publications, Opinion-Editorials & Think Tanks: 

Adams, J., O’Donnell, N. H., Guidry, J. P. D. (2019). Our yards: Part of the James River watershed. In Life on the James Magazine. 

Alkazemi, M. F. (2018). The Reconstruction of ‘Meaning’ in Kuwait. Published in the Washington Institute for Near East Policy’s Fikra Forum. Retrieved from https://www.washingtoninstitute.org/fikraforum/view/the-reconstruction-of-meaning-in-post-war-kuwait

Guidry, J.P.D., Anderson, C., Vachhani, P., Grove, L., & Mpody, C. (2018). Why words matter. American Journal of Public Health, 108(3), 321-322.

Patel, S., Anderson, C., Mpody, C., Vachhani, P., Guidry, J., & Grove, L. (2018). Academic Literacy: Reaching Our Own. American Journal of Public Health, 108(1), 6.

McIntyre, K., & Sobel, M. (2021, March 8). Why working as a journalist in Uganda is particularly tough. The Conversation - Africa. https://theconversation.com/why-working-as-a-journalist-in-uganda-is-particularly-tough-156505

Smith, J. (2020, Oct. 30). PR Should Beware of Zombie Accounts. PR News. https://www.prnewsonline.com/zombie-halloween-social

Smith, J. (2020). PRSay. Avoiding Communication Fatigue as Coronavirus Separates Workforce. https://prsay.prsa.org/2020/03/20/avoiding-communication-fatigue-as-coronavirus-separates-workforces/

Smith, J. (2020, July 7). How to Use Bolstering Messages to Grow Brand Trust. PR News. https://www.prnewsonline.com/bolstering-coronavirus-trust

Smith, J. (2020, May 5). Apologize or Advocate: Choices for Crafting Statements during the Pandemic. PR News. https://prnewsonline.com/crisis-apologize-advocate-coronavirus

Sobel, M., & McIntyre, K. (2019, April 4). A fragile period’: Journalism in Rwanda, 25 years

after the genocide. Columbia Journalism Review. 

https://www.cjr.org/watchdog/journalism-rwanda-25-years-after-genocide.php

 

Other Professional Scholarship:

2019, Logo, “Protect Your River”, Client: Lower James River Roundtable, Richmond, VA; Creative Director: Jay Adams.

2019, Social Media Sponsored Post, “Solving Parenting Challenges.”, Client: Pediatric Associates of Richmond, Richmond, VA; Agency: Dotted Line Collaborations; Creative Director: Jay Adams.

2018, Website Design, “Join. Train. Prevail.”, Client: Hanover Fire-EMS, Hanover, VA; Agency: Dotted Line Collaborations; Creative Director, Designer and Developer: Jay Adams.

2018, Online Video, “Boots To Fill”, Client: Hanover Fire-EMS, Hanover, VA; Agency: Dotted Line Collaborations; Creative Director: Jay Adams.

2018, Social Media, “Calling All Chosen Ones”, Client: Hanover Fire-EMS, Hanover, VA; Agency: Dotted Line Collaborations; Creative Director and Designer: Jay Adams.

 

For more information about our health communication research, please visit our Media + Health Lab publications list. 

 

Poster Design Images: 


Infographic for research related to social media and health disparity. For a full copy please contact Dr. Mariam Alkazemi [View Image]



Infographic for research on framing and visual type. Please contact Dr. Mariam Alkazemi for an accessible version. [View Image]

Infographic on social media use of two hashtags. Please contact Dr. Mariam Alkazemi for an accessible version of this image. [View Image]

Infographic of stories of domestic abuse hashtag research. Please contact Dr. Mariam Alkazemi for an accessible version. [View Image]

View graphic version