MKTG 325. Business-to-business Marketing. 3 Hours.

Semester course; 3 lecture hours. 3 credits. Prerequisites: MKTG 301 and junior standing. This course focuses on strategy development for marketers whose customers include other businesses, the government and/or institutions. It explores the buying behavior of these organizations and highlights how the product development and management processes for such customers differ from the processes used for consumer marketing.

Shared undergraduate business curriculum

...MGMT 310 , MGMT 434 , MKTG 301 , SCMA 301...Real Estate requires FIRE 325 and the B...