VCU Athletics has enlisted SAIL (Student-Athlete Image & Likeness) to provide comprehensive Name, Image & Likeness (NIL) education to its student-athletes, coaches, and athletic administrators. SAIL will provide in-person seminars, its proprietary SAIL Playbook, and ongoing consultation to help prepare, educate, and guide VCU Athletics throughout the new world of collegiate NIL. SAIL will also help all VCU student-athletes understand, protect, and maximize their personal brand value.
“Having a well-respected partner working on these unchartered areas will pay significant benefits for our student-athletes, their families and our department. We will learn a lot together over the next few months as we navigate the first few years of this new landscape.” – Ed McLaughlin, Vice President and Director of Athletics
SAIL is the premier provider of NCAA NIL education. SAIL was created by two prominent sports marketing agencies, Team Services & Maroon PR, to assist intercollegiate athletic departments throughout the dynamic NIL landscape.